Topline Advisory
Chief Sales Officer @ PE-Backed MedTech - International Capital Equipment
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Lead the international sales organization across the US, Europe, and Asia for a PE-backed MedTech company. Own profitable growth, sales strategy, CRM governance, forecasting, KPI design, customer coverage, tenders, pricing, commissions, and sales-team performance. Build a data-driven hunter organization selling complex radiation oncology capital equipment and service contracts to hospitals and private provider groups. Initially focus on MedTech acceleration, then assume commercial responsibility for additional business revenue.
Our client is a private equity backed medtech business with HQ in Europe, selling capital equipment into radiation oncology — systems that go into the treatment room, with service contracts attached. The customers are hospitals and, increasingly, private multi-site radiotherapy chains and clinic groups with central procurement, across Europe and the US. Profitable, growing, and an agile mid-market setup rather than a large corporate structure.
Tasks
* Lead the international sales organisation: lead the country sales leaders with end to end funnel ownership from lead to close (Focus on US & Europe, Asia)
* Own the profitable growth story — growth priced for margin rather than volume, not bought with discount
* Build the KPI structure and run the CRM as the single source of truth, ensure reliable forecasting with risks and chances flagged upfront
* Build a data-driven sales engine on a fully mapped addressable customer base, country by country — coverage set from the installed base, renewals timed in the CRM
* Build a hunter organisation: weekly performance rhythm, ambitious plans, acting on underperformance
* Stay hands-on in the field and in tenders, and own tender and commission management
* Take over non-MedTech business (approx. 30% of revenue) following successful acceleration of MedTech revenue
Requirements
* 7+ years leading international B2B sales in complex capital equipment or MedTech — €50–100k+ per system, 6–18 month cycles, tender-driven; radiation oncology or adjacent clinical hardware is a big plus
* Sold into clinical departments and private, multi-site provider groups with central procurement is a big plus — you know that buying centre from the inside
* Transformed a sales organisation into a hunter organisation — took people along, swapped selectively
* Runs CRM, pipeline and forecasting as management instruments and ensures transparency & accuracy along the funnel
* Hands-on in the field and in tenders, rather than steering from behind a laptop
* Thrives in an agile mid-market setup rather than large corporate infrastructure
* Fluent English
* Willingness to travel internationally
Benefits
* Direct reporting line to the CEO with full commercial mandate over structure, systems, pricing and people
* PE-backed growth with a clear plan and the capital behind it
* Location flexibility across Europe to the US East Coast, with regular presence at the European headquarters
Tasks
* Lead the international sales organisation: lead the country sales leaders with end to end funnel ownership from lead to close (Focus on US & Europe, Asia)
* Own the profitable growth story — growth priced for margin rather than volume, not bought with discount
* Build the KPI structure and run the CRM as the single source of truth, ensure reliable forecasting with risks and chances flagged upfront
* Build a data-driven sales engine on a fully mapped addressable customer base, country by country — coverage set from the installed base, renewals timed in the CRM
* Build a hunter organisation: weekly performance rhythm, ambitious plans, acting on underperformance
* Stay hands-on in the field and in tenders, and own tender and commission management
* Take over non-MedTech business (approx. 30% of revenue) following successful acceleration of MedTech revenue
Requirements
* 7+ years leading international B2B sales in complex capital equipment or MedTech — €50–100k+ per system, 6–18 month cycles, tender-driven; radiation oncology or adjacent clinical hardware is a big plus
* Sold into clinical departments and private, multi-site provider groups with central procurement is a big plus — you know that buying centre from the inside
* Transformed a sales organisation into a hunter organisation — took people along, swapped selectively
* Runs CRM, pipeline and forecasting as management instruments and ensures transparency & accuracy along the funnel
* Hands-on in the field and in tenders, rather than steering from behind a laptop
* Thrives in an agile mid-market setup rather than large corporate infrastructure
* Fluent English
* Willingness to travel internationally
Benefits
* Direct reporting line to the CEO with full commercial mandate over structure, systems, pricing and people
* PE-backed growth with a clear plan and the capital behind it
* Location flexibility across Europe to the US East Coast, with regular presence at the European headquarters
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