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Justworks

Community Marketing Manager

Posted An Hour Ago
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Hybrid
New York, NY
138K-151K Annually
Senior level
Easy Apply
Hybrid
New York, NY
138K-151K Annually
Senior level
The Community Marketing Manager will build community-driven experiences, manage events, amplify voices of small businesses, and oversee community marketing programs and operations with a focus on relationship-building and measurable impact.
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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You are passionate about building community-driven experiences that connect small businesses with each other and amplify their voices—and you understand that great community work is powered by strong strategy, thoughtful execution, and operational excellence. You thrive at the intersection of community and marketing, pairing empathy and creativity with the ability to plan, organize, and deliver programs at scale. You believe the best growth starts with meaningful engagement, and you know how to turn participation into insights, stories, and measurable impact.

As Community Marketing Manager, you’ll bring together relationship-building strengths with the strategic execution of an experienced marketing professional. You’re comfortable working across teams to build scalable programs, manage complex initiatives, and highlight customer stories through events, content, and community spaces. You thrive in a dynamic environment where you can balance vision with hands-on execution, bring clarity to evolving priorities, and contribute directly to the success of a growing program.

Your Success ProfileWhat You Will Work On

Member Engagement & Story Amplification 

  • Welcome and onboard new community members and encourage ongoing participation.
  • Build strong relationships, facilitate discussions, and surface stories to be amplified and leveraged across marketing functions.  
  • Capture insights from the community and transform them into actionable inputs for product, marketing, and customer programs.
  • Help own and manage the Customer Advisory Board.

Events & Experiences

  • Partner in close collaboration with the central Events team to plan and execute virtual, in-person, and hybrid community events. 
  • Manage logistics, promotion, and follow-up to ensure engaging experiences.
  • Act as a host or moderator to create inclusive and welcoming events and environments for members.
  • Coordinate event and meeting executions end-to-end, including planning, facilitation, follow-up, and scheduling content capture.

Community Marketing Programs

  • Design and execute flagship community programs that foster recognition, advocacy, and belonging.
  • Build and manage a pipeline of customer stories, testimonials, and case studies in collaboration with Content,  Customer Success Organization, PR/Social, and Design teams.
  • Support recruitment and activation of members across subcommunities and advisory boards.
  • Educate internal teams on community marketing’s vision, mission, roadmap, and goals. 

Community Spaces & Operations

  • Manage activity in online forums and digital community platforms, ensuring members feel supported.
  • Share news, updates, and launches in partnership with internal teams.
  • Track program health (engagement, growth, advocacy outputs) and prepare insights for stakeholders.
  • Recommend tools, processes, and scalable approaches that strengthen community marketing impact.
How You Will Do Your Work

As a Community Marketing Manager how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

  • Balances stakeholders - understands internal and external stakeholder requirements, expectations, and needs and acts fairly despite conflicting demands of stakeholders.
  • Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
  • Customer focus - builds strong customer relationships and delivers customer-centric solutions.
  • Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
  • Drives vision and purpose - painting a compelling picture of the vision and strategy that motivates others to action.
  • Plans and aligns - breaks down objectives into appropriate initiatives and actions; stages activities with relevant milestones and schedules.
  • Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed and earnest and dive in to get the job done with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
  • Passionate about creating positive experiences for customers and community members
  • 5-7+ years of experience in marketing, community marketing, or related roles
  • Proven ability to build and scale community or customer-facing programs in B2B or SaaS environments
  • Strong event planning, vendor sourcing, and/or production experience, both in-person and virtual
  • Strong experience working cross-functionally with Product Marketing, Lifecycle Marketing, Content, and Comms
  • Experience with advisory boards, advocacy programs, or customer councils is a plus, but not required
  • Strong project management and problem solving skills, with the ability to lead multiple workstreams
  • Thrives in fast-moving environments with evolving priorities, and building programs from the ground up
  • Excellent written and verbal communication skills, with an eye for story and voice
  • Familiarity with community platforms and tools (such as Gradual, Bettermode, Discourse, or Salesforce) is a plus but not required
  • Willingness to travel occasionally for events

The base wage range for this position based in our New York City Office is targeted at $137,500.00 to $151,250.00 per year.

#LI-Hybrid #LI-DW1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

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Justworks New York, New York, USA Office

Justworks’ new headquarters at 55 Water Street, located in downtown NYC overlooks the East River and Brooklyn Bridge.

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