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RSM US LLP

Consulting Marketing Director (Location Flexible)

Posted Yesterday
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In-Office
New York, NY, USA
159K-282K Annually
Expert/Leader
In-Office
New York, NY, USA
159K-282K Annually
Expert/Leader
Leads strategic marketing for the consulting services business, including market definition, planning, growth strategy, brand management, and marketing and sales integration. Advises business and industry leaders, guides teams in developing market-aligned strategies, establishes marketing enablement expectations, and manages, coaches, and develops team members. Requires extensive professional services marketing experience, strong communication, analytics, collaboration, project management, and leadership skills.
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We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Consulting Marketing Director is responsible for developing and implementing strategic marketing plans for RSM’s Consulting Services Line-of-business. You will serve as a strategic leader and part of the Consulting Marketing Leadership team.  Responsibilities will include overseeing market definition, planning, strategy, brand management, and marketing/sales integration. Key qualifications include strategic thinking, experience in growth strategies, and strong team management skills.

Essential Duties:

  • Understand the business strategy and growth objectives of RSM’s Consulting Services business.
  • Guide teams in the development of marketing strategies that support business growth and align to key market opportunities as defined by the business strategy.
  • Seen as a strategic advisor and leader across all Industries/Service Lines that they cover.
  • Sets clear expectations related to the level of marketing enablement that will be provided to the business and their practices.
  • Team coach and Manager, coaches team and champions them, operates through delegation, works with leadership on succession and growth plans for the team and ensures a fair and balanced workload across the team.

Minimum Qualifications

EDUCATION/CERTIFICATIONS

  • Bachelor’s degree required.
  • Degree in Marketing or related discipline (preferred)

REQUIREMENTS SPECIFIC TO JOB

  • Deep understanding of various competencies related to the marketing of consulting services. 
  • Understanding of the needs of key audiences within the firm’s target marketing, including CFO’s and CEOs.
  • Understanding of key industries that are core target markets of the firm.

EXPERIENCE

  • Minimum 10 years marketing experience (in a large professional services or similar organization) with proven abilities to collect, synthesize and manage market/client data, and develop and implement direct marketing, advertising, PR, social media, branding and internet marketing initiatives.
  • Minimum of 5 years managing others in a highly dynamic environment.

LEADERSHIP SKILLS

  • Must exhibit an exceptional client service attitude, possess outstanding people skills and take a proactive approach in working with employees.
  • Excellent verbal and written communication skills
  • Ability to motivate, and deliver tough prescriptive messages.
  • Demonstrated skills in diagnostics, analytics, coordination, collaboration and  planning.
  • Takes appropriate risks and ownership of results.
  • Ability to prioritize and manage multiple projects/assignments simultaneously.
  • Seeks ongoing improvement by systematically performing gap analyses, and factoring learning into counter-measures for all areas of responsibility.

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law. 

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $158,600 - $281,600

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.

RSM US LLP New York, New York, USA Office

New York, United States

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