Content & Creative Lead

Company Description:

Farm to People is an online farmers market grocery delivery service specializing in sustainably-sourced, local, fresh produce and artisanally produced foods. Our customers can subscribe to a series of curated Farm Boxes or choose to shop à la carte. We deliver 7 days per week and are expanding in the NYC market. Our mission is to provide an ethical marketplace where people can know where their food is coming from. We are a tight-knit and inclusive team full of passionate foodies.

About the Role:

We're looking for a Content & Creative Lead to own the visual and creative output of the brand. We're a small but growing marketing team where everyone wears many hats. You'll work across a range of projects and touchpoints, and no two weeks will look exactly the same. As the team scales, there's real opportunity to deepen your focus and grow within your area of expertise.

This is a hands-on role for an ultra-creative problem solver with a sharp eye for detail and the ability to execute across both digital and print. You bring strong craft, a consistent aesthetic, and the resourcefulness to figure things out as we grow. 

This role reports to the Chief Brand Officer and works closely with the broader marketing team.

Key Responsibilities:

Photography & Video Production

• Lead all photo and video production end-to-end — you're behind the camera, directing the shot, and delivering the final edit
• Shoot across a range of contexts: farm visits, product flats, recipe content, pop-ups, events, and lifestyle
• Produce platform-native video content for Instagram, TikTok, and paid channels — reels, stories, ads, and beyond
• Build and maintain a content library the whole team can pull from

Design & Brand Creative

• Own all design projects across digital and print — social assets, email templates, packaging, pitch decks, event materials, website graphics, and more
• Create on-brand, beautifully curated design elements that drive audience engagement and reinforce brand awareness
• Take ownership of special projects including infographics, UX designs, and other assets for the website
• Research and source materials for packaging, printing, and physical brand touchpoints — supporting vendor evaluation, samples, and prototypes as we iterate
• Maintain visual consistency across every touchpoint

Content & Creative Execution

• Stay current on platform formats and trends, bringing fresh creative ideas consistently
• Assist in writing creative briefs for campaigns, partnerships, and special projects
• Work cross-functionally with marketing, partnerships, and ops to ensure creative is aligned with broader goals and timelines

Systems & Asset Management

• Build and maintain organized systems for all creative assets, templates, and brand materials
• Create clear file structures, naming conventions, and handoff processes that scale as the team grows

Tools & Innovation

• Actively research new tools, technologies, and AI-powered workflows that can increase creative output and efficiency
• Bring recommendations to the team and implement where it makes sense

What We're Looking For:

• 3–5 years of hands-on experience in content creation, creative production, or a similar role
• Strong graphic design skills with experience designing across digital and print — social assets, email, packaging, and marketing materials
• Strong, demonstrable photography skills — lighting, composition, editing
• An eye for food styling and lifestyle shoot compositions
• Strong video production skills — shooting, directing, and editing across formats and platforms
• Proficiency in Adobe Creative Suite, Figma, and video editing tools
• Experience creating content for both social and paid channels
• Detail-oriented with an ultra-creative approach to problem solving
• Highly organized with a systems-thinking mindset
• Curious about new tools and proactive about bringing them into your workflow
• Genuine interest in food, farming, and the people behind what we eat
• Excellent time management, planning and organizing skills and has the ability to multitask

Preferred Experience and Character:

• Passion for local farming and NYC food scene
• Strong innovative entrepreneurial talents
• Ability to work well independently, but also be part of a team
• You must have a high tolerance for a loud and lively work environment and a passion for innovation. We are a startup, and we love what we do!

Compensation & Benefits:

• Salary range: $70,000–$80,000 (based on experience)
• Health benefits + paid time off
• Employee discount on Farm to People groceries and meals
• Opportunities to attend industry events, food festivals, and community gatherings