Content Creator & Strategist, Social

Who We Are

Tomo is a digital mortgage company on a mission to eliminate the greed and complexity in lending, helping homebuyers save thousands of dollars. Our AI-driven customer experience makes the lending process faster, less frustrating, and more affordable. By passing these savings directly to homebuyers, we eliminate excessive fees and inflated rates that cost Americans billions each year. Backed by top-tier venture investors, including Ribbit, Citi Ventures, NFX and Progressive Insurance, Tomo is poised to become one of the most valuable fintech startups of our generation.

We’re seeking a hands-on content creator and strategist who loves fast experiments and makes decisions from data. You know that great content is part art and part science. You pair creative instinct with analytical rigor to build a content engine that grows an audience and drives real business results.

This role is focused on one thing: building Tomo’s organic social into a channel that earns attention, builds brand awareness, and drives conversion over time. Mortgages are one of the biggest financial decisions people make, and we want Tomo to be the brand they already know and trust when it’s time to make it.

You’ll own the execution and optimization of Tomo’s organic social channels, from concept to camera to analytics. Then you’ll read the data, work out why something landed (or didn’t), and make the next one better.

This is a hands-on creative role where you’ll be both in front of the camera and behind it, filming yourself and our team (sales, ops, leadership, etc.) to create content that grows our audience and drives measurable results.

You’ll work closely with the Senior Director of Growth Marketing, who sets the overall marketing, growth, and brand strategy, and alongside peer GMMs owning paid media and organic search.

Content Creation & Production

• Concept, script, film, and edit a high volume of short-form video and static posts across social platforms such as TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

• Appear on camera yourself, and cast and direct the Tomo team so our content is never just one face. Partner with teammates to source stories, customer questions, and on-camera talent.

• Write hooks, scripts, captions, and on-screen copy that make mortgage concepts worth watching and engaging with.

• Support the AEO/SEO GMM on long-form YouTube production, from filming and editing to cutting long-form into short-form clips.

Channel Strategy & Formats

• Execute and evolve Tomo’s organic social strategy: content pillars, series, the content calendar, and platform-specific approaches.

• Pitch, prove out, and scale repeatable formats and series built to travel beyond Tomo’s followers: content people share and remix, not just like.

• Track trends, sounds, and formats in real time across personal finance, real estate, and internet culture. Turn them into on-brand content fast, and know when a trend is already over.

Analytics & Experimentation

• Own organic social KPIs such as reach, hook rate, watch time, saves and shares, follower growth, and the site traffic and leads that come from social. Reporting should come with clear, data-backed recommendations.

• Run structured creative tests such as hooks, formats, length, talent, and posting cadence, and keep what you learn in a living playbook.

• Connect content performance to brand awareness and funnel conversion metrics, not just in-platform performance.

Brand, Community & Compliance

• Represent Tomo’s voice in public, with good judgment on tone, timing, and risk.

• Work within our review process. Mortgage-related content goes through internal and compliance review before posting, since we’re a regulated lender. Build workflows that keep speed high without cutting corners.

• Manage community engagement across comments and DMs.

Required

• 2+ years creating short-form social content for a brand, a client, or your own following. Freelance work and strong personal projects count.

• A portfolio with breakthrough content and measurable virality. We want to see the spike, not just the steady line.

• Comfortable on camera and behind it. You film on a phone or camera and edit your own work in CapCut, Premiere Pro, or similar.

• Comfortable directing others on camera, including people who’ve never filmed before.

• Native fluency in TikTok, Instagram, and YouTube: what performs, why it performs, and what’s coming next.

• Enough data literacy to read platform analytics and act on them on your own, without a dedicated analyst.

• Strong short-form writing skills for hooks, scripts, and captions.

Preferred

• A track record of growing an account from scratch through organic (non-paid) growth.

• Experience in regulated industries, financial services, fintech, or real estate.

• Familiarity with Amplitude, HubSpot, GA4, or SQL.

• Motion graphics or After Effects skills.

• Experience producing or editing long-form YouTube content.

• Obsessed with measurable outcomes. You turn data into instinct, and instinct into data.

• Biased toward shipping. You’d rather post, learn, and iterate than polish a deck.

• Customer-obsessed. You want to get inside the head of a first-time homebuyer and make content that makes their life easier.

• Really curious about personal finance and home buying. It doesn’t have to be your background, but the interest has to be real.

• Coachable. You’ll cut your favorite joke if it isn’t working and still hit the deadline.

• Entrepreneurial. You spot opportunities, prioritize ruthlessly, and get things done with minimal hand-holding.

• Highly organized. You can run multiple series, shoots, and review cycles at once without dropping threads.

• You make AI work for you to raise output quality and efficiency, without losing your creative judgment.

• A collaborative teammate who’s as comfortable directing a VP as a Loan Advisor.

Employee Benefits

We strive to anticipate your needs in order for you to be a healthy, motivated, and happy team member. We provide a variety of competitive benefits including (but not limited to):

• Equity Ownership: All teammates receive stock options—we win together

• Comprehensive Medical, Dental, and Vision plans for you and your dependents with some plans 100% covered

• Work-life balance and a generous paid time off policy

• In order to support teammates who become parents, Tomo Mortgage provides paid parental leave

• 401(k) retirement plan