Content & Editorial Strategy Director

This role is eligible for our hybrid work model: 2 days in-office

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. 

At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation.

This role, reporting to the SVP of Strategy and Brand Marketing, will be responsible for building and scaling Priceline’s editorial and content strategy from the ground up.
 

Why this job’s a big deal:
 

We are looking for a Director, Content and Editorial Strategy to build and scale Priceline's editorial engine for the AI era. You will own our AI-first editorial vision, ensuring our content drives discoverability and long-term authority in a landscape where how users find travel information is fundamentally changing. You will bridge the gap between creative storytelling and technical architecture, ensuring Priceline is the most trusted voice in travel across all generative and traditional search platforms.
 

In this role you will get to:  

• Own the Discovery Vision: Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.

• Build the Roadmap: Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.

• Drive Search Optimization: Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.

• Lead Content Production: Develop hero content and implement quality guidelines.

• Architect Scalable Systems: Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation and schema

• Measure Authority & Impact: Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.

• Collaborate Cross-Functionally: Align with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.

Who you are:

• 8-12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.

• Deep understanding of SEO and emerging GEO/LLM dynamics

• Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.

• Comfortable operating in ambiguity and building new editorial functions from zero.

• Ability to partner with Product on technical templates and with Performance teams on intent-based topic strategy.

• Bachelor degree holder.

• People leader with hands-on supervisory experience, including day-to-day oversight, coaching, feedback, and performance management for direct reports.

• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. 

• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance
  There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

  The salary range for this position is $160,000- $185,000 USD.
  #LI-Hybrid

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers. 

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.  

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable. 

If you want to be part of something truly special, check us out! 

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to:

Health & wellness coverage including medical, dental, vision, and mental health resources

Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days

Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)

Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts

Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits

Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits

A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

Specific benefits and programs vary by location.

To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary.

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