Content Marketing Lead

About Alaffia & Our Mission

Each year, the U.S. healthcare system suffers from over $500B in wasted spending due to medical billing fraud, waste, and administrative burden. At Alaffia, we’re committed to changing that paradigm. We’ve assembled a team of clinicians, AI engineers, and product experts to build advanced AI solutions that will directly bend the cost curve for all patients across the healthcare ecosystem. Collectively, we’re building best-in-class AI software to provide our customers with co-pilot tools, AI agents, and other cutting-edge solutions to reduce administrative burden and reduce healthcare costs. 

We’re a high-growth, venture-backed startup based in NYC and are actively scaling our company.

*This position requires current authorization to work in the United States. Unfortunately, we are not in a position to sponsor work visas at this time.

About the Role

In this role, you will work closely with the VP of Marketing on health plan-specific campaigns and strategies including but not limited to ABM, events-based marketing, conference strategy, and more.

In a future state, you will manage pod-specific field marketers to support sales motion and targets.

What You'll be Doing

• Content Development

  • Oversee production of best-in-class content assets including blog posts, social posts, web copy, newsletters, ebooks, whitepapers, FAQs, sales sheets, emails, pitch support, and more.
  • Transform product features, market insights, and customer outcomes into content that educates, differentiates, and moves prospects through the funnel.

  Campaign & GTM Support

  • Partner with ABM and product marketing leads to execute integrated content plans for launches, updates, events, and broader GTM initiatives.
  • Support demand gen and lifecycle marketing with channel-specific assets for paid campaigns, nurture programs, webinars, and lead magnets.
  • Ensure consistent narrative alignment across marketing, sales, and client communications.

Who You Are

• 3-5 years of experience in content marketing, ideally within SaaS.
• Demonstrated ability to produce high-quality written content across formats and channels.
• Strong writing, editing, and storytelling skills — with the ability to simplify complex or technical topics.
• Strong experience with developing social media content (LI, Tiktok, etc)
• Experience supporting multi-channel campaigns and managing content calendars.

Bonus Points

• Experience in AI/ML, healthcare/health tech, financial services or fin tech
• Experience in content strategy for technical or sophisticated B2B audiences.
• Experience managing external freelance resources
• Comfort operating in a fast-paced, high-growth startup environment.

Who Thrives Here

• Self-starter who enjoys juggling multiple projects and deadlines.
• Collaborative partner who can work across GTM, product, and leadership teams.
• Curious, thoughtful, and motivated to build a category-defining brand.

Our Culture

At Alaffia, we fundamentally believe that the whole is more valuable than the sum of its individual parts. Further to that point, we believe a diverse team of individuals with various backgrounds, ideologies, and types of training generates the most value. Our people are entrepreneurial by nature, problem solvers, and are passionate about what they do — both inside and outside of the office.

What Else Do You Get Working With Us?

401(k), Medical, Dental, and Vision benefits

Flexible, paid vacation policy

Work in a flat organizational structure — direct access to Leadership