Own full-funnel content strategy to grow the WELL community and fuel pipeline. Create and distribute videos, articles, guides, webinars, case studies, tutorials, and thought leadership. Lead customer storytelling, collaborate with internal experts, incorporate AI tools into content workflows, and partner with sales and education teams to strengthen brand engagement and business results.
The International WELL Building Institute (IWBI) is on a mission to create healthier buildings and organizations for people everywhere and to convene the global community of experts to make it happen. We’re looking for a Content Marketing Manager to bring the people, projects, and ideas behind that mission to life.
We are actively recruiting for this position and looking for someone who is a builder and a storyteller. You know how to find the idea that makes people lean in, and you can tell it in whatever format fits best, whether that’s video, a podcast, an article, or an event. You’ll work on everything from thought leadership to product and customer education, partnering with experts across IWBI and creating original work of your own.
We’re an AI-native organization with brilliant people and a lot to say. You’ll help us say more, building new ways to create and making it easier for others across IWBI to share what they know. Along the way, you’ll work closely with our sales and education teams to make sure the content we create builds both our pipeline and our community.
This is a hybrid role, with an expectation to work from our New York City office when needed.
Key Responsibilities
- Full-Funnel Content Strategy: Own content strategy from top of funnel (TOFU) to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Native Content Creation: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling: Lead ideation, scripting, filming, and editing of video content for social and other platforms.
- Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
- Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.
Skills, Knowledge and Expertise
- At least 4 years of experience in content marketing, content strategy, and video production,
- Strong video storyboarding, production, and editing skills.
- AI fluency working with Claude, Gemini, and/or other AI tools.
- An agile, self-driven, results-oriented approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
Benefits
IWBI's Benefit offerings for full-time employees include, but are not limited to:
- Medical, Dental & Vision Coverage
- 401(k) Retirement Plan, including employer match (100% vested)
- Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
- Short-term and long-term disability
- Health Spending Account (HSA)
- Flexible Spending Account (FSA)
- Commuter Benefits
- Time Off - PTO/VTO Days
- Generous Parental Leave Policy
Workplace Well-being offerings for full-time employees include, but are not limited to:
- Wellness stipend
- Citibike & Class Pass subscription
- Annual ergonomics evaluation
- Employer-supported childcare
About
We are the International WELL Building Institute (IWBI) and we know that the spaces around us can make everyone, everywhere, healthier, happier, and more productive.We’re leading a global movement to transform health and well-being with our people-first approach to buildings, organizations and communities. We do this using our WELL Building Standard (WELL), a roadmap for creating and certifying spaces that advance human health and well-being.Developed over 10 years and backed by the latest scientific research, WELL sets pathways for accomplishing health-first factors that help every one of us to do our best work and be our best selves by supporting our physical and mental health across 10 core concepts. Rigorous performance standards for design interventions, operational protocols and company-wide practices are verified by a third party.WELL works at any scale, from a single interior space to an entire organization.Organizations everywhere – from startups to Fortune 500s – use WELL to prioritize the health and safety of their people, maximize real estate value and optimize the human and social capital performance of their business.
International WELL Building Institute (IWBI) New York, New York, USA Office
New York, NY, United States
Similar Jobs
Artificial Intelligence • Legal Tech
Lead GC AI’s content strategy across thought leadership, demand generation, customer marketing, SEO/AEO, and storytelling. Manage editorial calendars, contributors, distribution, brand voice, workflows, and performance measurement. Partner with demand generation, product marketing, sales, events, product, corporate communications, and executives to create content that builds authority, engages customers, and contributes to pipeline. The role requires legal expertise and strong writing, editing, strategic, and cross-functional skills.
Top Skills:
AeoAISeo
Cloud • Hardware • Software • Business Intelligence
Leads North American B2B content marketing and customer story programs, managing freelance writers, agencies, stakeholders, editorial reviews, interviews, and project timelines. Creates short-form copy, oversees written and video content, ensures brand alignment, analyzes performance metrics, and recommends improvements to support campaign objectives and engagement.
Top Skills:
Seo
Internet of Things
Build and manage Hexmodal’s B2B content marketing program across demand generation, SEO, case studies, sales enablement, field marketing, webinars, and product launches. The role owns the content calendar, intake processes, finished asset production, website improvements, measurement in HubSpot, and contractor coordination. Success is measured by publishing cadence, case study growth, SEO/GEO performance, asset adoption, and influenced pipeline.
Top Skills:
GeoHubspotSeo
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
