Content Marketing Manager

About Uncountable:

Uncountable is an innovative B2B SaaS company providing an AI-driven Laboratory Informatics platform for R&D organizations. Uncountable is transforming how R&D enterprises operate—replacing siloed and fragmented legacy data systems and Excel spreadsheets in the lab with a unified software designed to accelerate scientific product development and innovation. We help scientists maximize utilization of their experimental data, automate the capture of high-quality, structured data, and enable them to make faster, more intelligent data-driven decisions. At our core, we are a laboratory informatics company...but we go further. 

Uncountable is also a leader in applying AI to scientific workflows, helping R&D teams not only manage data but also contextualize and learn from it, thereby optimizing formulations, surfacing insights, and bringing market-leading products to market faster and more effectively. We partner with the world’s leading companies across various industries, including advanced materials, chemicals, pharmaceuticals, biotechnology, food and beverage, cosmetics, and many more, to build the lab of the future.

Description:

Uncountable seeks a results-oriented Content Marketing Manager to join our small yet powerful marketing team. This role requires someone 100% committed to working in a fast-paced, young startup environment, with motivation and drive to proactively lead and/or identify new and/or existing content marketing efforts. This person must quickly understand, develop, and engage large organizations through diverse multi-channel content marketing efforts. As a small marketing team, this role will be pivotal in the strategic development and coordination, creation, management, and optimization of all content marketing activities. The ideal candidate will possess a strong self-starter mentality and the ability to thrive and succeed within a highly technical B2B SaaS organization.

The Content Marketing Manager will strategize, create, manage, promote, and optimize engaging content across multiple channels and mediums, including the blog, social media, email marketing campaigns, newsletters, webinars, case studies, white papers, sales collateral, and other relevant platforms. This candidate must possess strong written and verbal communication skills, as well as storytelling abilities, with the capacity to tailor messaging and narratives to various target audiences and industries. 

Key Responsibilities:

• Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.

• Manage our editorial calendar (maintaining consistent cadence, brand tone, messaging, content, SEO objectives, etc.), ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.

• Analyze performance data to measure content marketing strategies' effectiveness and inform future content creation.

• Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.

• Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.) 

• Maintain a strategic cadence of organic content via the blog and social media posting across all channels.

• Develop and manage the creation of materials supporting webinars and thought-leadership engagements – including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.

• Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.

• Conduct market and competitor research to ensure our content remains compelling and relevant in the B2B SaaS industry.

• Utilize SEO best practices to increase the visibility of our content on search engines.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• 3-4+ years of experience in content marketing within the B2B SaaS industry

• Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.

• Excellent understanding of SEO and experience with content management systems

• Excellent written and verbal communication skills, with a keen eye for detail

• Familiarity with data analysis and using metrics to inform content strategy

• The ability for potential travel ~10% of the time

• Self-motivated, with the ability to work independently and manage multiple projects simultaneously

Preferred Experience/Qualifications

• Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush

• Canva or similar Adobe-graphic design products

• Google Analytics

• WebFlow web design/development

• Experience with graphic design & video editing tools is a plus

• Passion for science, chemistry, and/or artificial intelligence

• An aptitude for statistics, mathematics