Content Strategy Director

Location: Remote
Department: Media x Content Production
Reports to: Chief Marketing Officer

We aren’t just building a brand. We’re building a media ecosystem.

Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership.

This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.

You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.

• Architect and execute a unified media strategy across all brands, channels, and formats
• Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners
• Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels
• Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport

• Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies
• Blog & Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement
• Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners

• Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient
• Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives
• Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact
• Develop and maintain a robust digital asset library to support global content needs

• Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact
• Ladder every media initiative back to measurable outcomes and business objectives
• Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI
• Use analytics and performance insights to continuously refine content strategy and distribution

• Integrate generative AI and emerging tools into production workflows to scale output and streamline execution
• Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency
• Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve

• An Experienced Leader: You bring 5–8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives
• A Creative Operator: You think like a storyteller but execute like an operator. You care as much about performance and outcomes as you do about creative quality
• Data-Driven: You don’t just produce content, you measure it, learn from it, and continuously improve it
• Operationally Minded: You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution
• Technically Fluent: You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems

• A scalable, high-performing content engine that supports brand growth across all platforms
• Measurable increases in audience growth, engagement, and content-driven revenue
• A disciplined content operation with clear planning, reporting, and performance visibility
• Original programming and campaigns that elevate Selkirk’s position as a leader in the sport

We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.

This is a rare opportunity to lead and shape a full-scale media ecosystem, with the autonomy, resources, and support of a market leader behind you.

If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.

Selkirk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require a reasonable accommodation to complete the application or participate in the interview process, please reach out to [email protected].