Director of Content

| Greater NYC Area | Hybrid
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WHO WE ARE

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series B and are backed by early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#mustlovedogs

WHAT'S THE ROLE?

For most brands, "content" is a tick-the-box afterthought that gets lost in the clutter and has little strategic or business value. We're looking for a leader to flip that on its head and turn content into a powerful brand- and business-building vehicle for The Farmer's Dog. There are few journeys as rewarding (and confusing) as pet parenthood, and we have the potential to meaningfully and authentically help people navigate that journey - beginning with health and nutrition but extending far beyond that. From understanding pain points and debunking fads to figuring out what to say and when and how to say it (or not say it at all), this role represents a unique opportunity to define and execute a strategy, grow and retain a passionate audience base, and in the process help dogs and dog people everywhere live their best lives.

KEY RESPONSIBILITIES

  • Partner with the Senior Director of Brand to define The Farmer's Dog's overall content strategy, calendar, and measurement/KPI framework
  • Create audience development and content plans spanning owned social channels, blog/content hub, e-mail, website, and other channels
  • Develop and lead the optimal creative model for effectively and efficiently delivering on our content needs across the customer lifecycle, managing external partners as needed
  • Collaborate across functional areas - from Performance Marketing and Community to Engineering and Customer Experience - to align on content needs and ensure it's being applied and amplified, internally and externally
  • Identify, evaluate, brief, and manage individual brand, publisher, and media partners for specific content initiatives 
  • Use first-, second-, and third-party data to surface and prioritize content needs and grow our audience
  • Act as a steward of The Farmer's Dog brand and a more thoughtful approach to content strategy and development

QUALIFICATIONS

  • A true "whole-brained" thinker and doer with a deep understanding of how content across different channels and platforms can build and grow a brand
  • A clear, responsive communicator, verbally and in writing
  • Comfortable oscillating between big-picture strategy and in-the-weeds execution
  • Curious about new channels and tactics and how to apply them (or not) to our own content strategy
  • Driven by data and intuition, and have a sense for which to prioritize when
  • A resourceful and empathetic researcher who is as comfortable decoding the latest research paper on canine nutrition to chatting with a customer about their life with a new puppy
  • Incredibly organized and a masterful manager of your own, and others’, time
  • Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all
  • Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience
  • Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude
  • Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend

PERKS & BENEFITS

  • Brand new dog-friendly office in Greenwich Village (complete with free-roaming friendly dogs)
  • Comprehensive Healthcare, Dental, and Vision
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Fresh breakfast, snacks and coffee for the humans
  • Strict daily belly rub quota
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • GCPDatabases

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Culture and Values Manager

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Employee Experience and DE&I

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Director of Retention & Lifecycle

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Chief Culture and Values Officer

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
401(k) with competitive company match
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong breakfast and snack game

Culture
Partners with nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks

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