Producer, NFT Projects

| Greater NYC Area
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Help us Build the Future of Money

Gemini Trust Company, LLC (Gemini) is a licensed digital asset exchange and custodian. We built the Gemini platform so customers can buy, sell, and store digital assets (e.g., Bitcoin, Ethereum, and Zcash) in a regulated, secure, and compliant manner.

Digital assets and blockchain technology have the power to transform the world for good. This truth, along with our core values, form the bedrock of our company and culture. At Gemini, no job is too small and no project too big as we endeavor to build the future of money. We are a mission-driven, team-based, inclusive, and determined community of thought leaders who invest in each other and the long game. Join us in our mission!


The Department: Nifty Gateway

Nifty Gateway is the premier marketplace for non-fungible tokens, or “Nifties” (NFTs) - digital art and collectibles, recorded on the Ethereum blockchain. We release exclusive content from well known artists and brands each week. Major artists we have worked with in the past include Kenny Scharf, Lyle Owerko, Steven Baltay, and Oliver Latta. Our collections usually sell out in minutes & immediately trade up in value on our proprietary peer-to-peer marketplace.

Nifty Gateway is a “startup within a startup” – we’re Gemini employees, and we use some of Gemini’s crypto infrastructure, and work closely cross-functionally together. We also have our own tech stack and unique team culture.


Role: Producer, NFT Projects

Our NFT Project Producer will be entrepreneurial-minded and devoted to marketing our brand as well as the brand of the artists we work with. Your role is to increase the public’s knowledge of our artists and enhance their earnings on Nifty Gateway. Specifically, this person will be charged with identifying new artists for the platform, helping build the artist’s brand through digital and social media marketing channels, and nurturing a long term relationship between the artist and Nifty Gateway.  

A strong candidate will have a passion for technology and be enthusiastic about working in an incredibly fast paced startup environment. They will have extensive knowledge on social media marketing and know the ins and outs of all social media channels. They will be able to work independently as well as collaboratively with the team at Nifty Gateway, and cross-functionally with colleagues across Gemini. Help us build the products that will introduce nifties to 1 billion people!



Responsibilities of this Role:

  • Scouting potential new artists that could partner with Nifty Gateway.
  • Researching art shows, galleries, and artists whose work and style compliments the direction of Nifty Gateway.  
  • Coordinate Marketing strategies for a variety of the most exciting, innovative NFT projects in the world
  • Build marketing infrastructure to support creative marketing for the world’s leading NFT artists
  • Write copy weekly, promoting and building the careers of prominent NFT artists
  • Write marketing emails and event updates
  • Be responsible for marketing for a selection of Nifty Gateway’s artists
  • Play a pivotal role in growing our artists brands and reputations
  • Maintain a high level of awareness of notable information within the Art scene, e.g. artist's works and backgrounds
  • Help run social media accounts with creative new content

Requirements

  • 1-3+ years professional experience in a marketing related role in an art, art adjacent or brand related setting
  • Track record of operating independently, demonstrating creativity, being detail oriented, and delivering results in an organized manner
  • Knowledge of social media marketing and growth strategies as well as creating effective social media copy across all channels
  • Excellent communicator with strong writing skills
  • Ability to thrive in a fast-paced work environment 

Preferred Qualifications

  • An interest in and general understanding of art, fashion, sports, e-sports and/or collectibles industries
  • Familiarity and interest with nifties and digital collectibles as we are
  • Art industry experience, particularly in artist marketing
  • Knowledge of NFTs and Ethereum
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Manager, Cash Management

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How do you make yourself accessible to the rest of the team?

Team meetings and 1:1s are necessary for communication and productivity, but the daily interactions are what really make you accessible. You need to show genuine interest in everyone professionally and personally. I make a connection with each person so they know they are welcome to stop by my desk or ask for my support outside of “scheduled” time.

Jeanine

Managing Director of Operations

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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