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Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
As Coordinator, Digital Experience at Madison Square Garden Entertainment, you will be responsible for defining, building, managing and enhancing the digital ecosystem across web, mobile and app platforms to create frictionless customer experiences and promote digital discovery of MSG’s venues and stages. You will work closely with our internal partners (e.g. Communications, Creative, Data & Analytics, Marketing, Media Production, Sales, etc.) to translate business strategies & objectives into digital platform enhancements, content optimizations and promotional activations. Additionally, you will leverage data (quantitative and qualitative) to identify opportunities to advance digital experience. As a result, you will aid in driving increased traffic, conversion and sales, along with improvements to customer satisfaction. The ideal candidate is highly collaborative, has a strategic mindset with ability to solve ambiguous problems and has a thirst for continuous improvement.
What will you do?
- Content Publishing & Optimization – Promote information discovery by publishing & distributing digital content, such as event announcements, venue & ticket information, promotional pages and landing pages; enhance navigation by improving purchase paths and optimizing relevancy across search & browse destinations
- ·Data Analytics – Analyze quantitative & qualitative data to identify opportunities to improve digital experience; research competitors to benchmark performance and inform improvements
- · Marketing Promotions – Execute digital tactics to support promotional activation (e.g. QR codes, promo codes, gamification, etc.)
- · Game Day Coverage – Deliver game coverage for sports teams, including pregame, in-game, and post-game maintenance, article and video publishing activities as needed
- · Product Roadmap – Partner with Product Management and Engineering teams to develop, launch and enhance features across sites & apps; optimize tooling workflows and advance technological capabilities to improve digital experience
- · Project Management – Maintain clear project plans and roadmaps, while partnering with internal stakeholders and keeping business priorities & user needs at the forefront; document project requirements, milestones and timelines; obtain necessary stakeholder approvals and manage workflow for departments feeding content to team
- · Search Engine Optimization (SEO) – Optimize data content to improve keyword rankings and drive sustainable traffic to websites from search engines, such as Google or Bing
What do you need to succeed?
- · 1-3 years’ experience in Business, Marketing, or related field
- · Passion for sports, music, entertainment and pop culture
- · Deep understanding of the digital marketing landscape (e.g. SEO, social media, content marketing, email marketing, push notifications, CRM, etc.)
- · Experience partnering with Product Management, Engineering or UX/UI Design teams
- · Experience building or delivering against technical product roadmaps
- · Experience with Content Management Systems (CMS); WordPress preferred
- · Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
- · Ability to work as part of a cross-functional team; self-starter who takes ownership over own work end-to-end; demonstrates initiative in a fast-paced environment
- · Exceptional written and verbal communication skills
- #LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
Madison Square Garden Entertainment Corp. New York, New York, USA Office
2 Penn Plaza, New York, New York, United States, 10121
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