Coordinator, Partner Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and e-commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

The Coordinator, Partner Strategy supports the development, commercialization, and performance tracking of Fame House’s Digital Creative content products and strategic offerings. Embedded within the Partner Strategy team, this role plays a critical part in translating creative capabilities into structured, scalable, revenue-driving solutions.

Reporting into Partner Strategy leadership, the Coordinator assists in developing content frameworks, packaging offerings into defined P&L-backed products, and supporting both internal and external sales initiatives. This role combines analytical rigor, cultural fluency, and operational coordination to ensure that strategic initiatives are data-informed, market-relevant, and effectively executed.

This is an ideal role for an early-career strategist who thrives at the intersection of analytics, culture, and commercialization—and who is excited to help shape how creative services are positioned, sold, and optimized.

How You’ll CREATE:

• Support the development and packaging of content products, including assisting in P&L modeling and commercial documentation.
• Partner with senior team members to prepare materials that position and sell content offerings internally and externally.
• Assist in tracking creative asset performance across e-commerce, social, paid media, and CRM channels.
• Work closely with the Data Analytics team to compile and interpret performance reports.
• Monitor social media, UGC trends, and cultural signals to inform forecasting and product evolution.
• Contribute to performance recaps and strategic insights presentations for internal stakeholders and partners.
• Help manage timelines and cross-functional coordination across Creative, Production, and external partners.
• Support the development and maintenance of influencer outreach programs.
• Assist in identifying, vetting, and tracking influencer partnerships aligned with campaign objectives.
• Maintain organized documentation of partnerships, performance metrics, and outreach pipelines.
• Identify opportunities to refine processes that improve efficiency and visibility across strategic initiatives.

Bring your VIBE

• 1–3 years of experience in strategy, analytics, influencer marketing, social media, or digital marketing environments.
• Strong analytical mindset with comfort working with performance data and reporting tools.
• Familiarity with social media platforms, UGC trends, and influencer ecosystems.
• Basic understanding of P&L concepts and commercial frameworks.
• Highly organized with strong documentation and coordination skills.
• Strong written and verbal communication abilities.
• Ability to synthesize insights into clear, actionable summaries.
• Passion for music, culture, digital content, and emerging trends.
• Curiosity-driven, proactive, and eager to learn within a fast-paced environment.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.