Develop brand-first storytelling and copy across social, email, ecommerce, paid media, retail and wholesale. Concept and execute social-first content and seasonal campaign messaging. Partner with Design, Merchandising, and Marketing to ensure cohesive narratives. Manage multiple projects and deadlines, absorb feedback, uphold editorial standards, and stay attuned to cultural trends to drive creative and conversion-focused copy.
Title – Copywriter
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.
Level/Title position is reporting into: Director, Copy & Editorial
Job Summary:
We are seeking a strategic and conceptual Copywriter who will take on the responsibility of delivering engaging, brand-first copy with a proactive and collaborative mindset. This writer will bring the rag & bone tone of voice to life across marketing channels along with developing and executing storytelling concepts for seasonal campaigns and product hero messaging. Reporting into the Director of Editorial and Copy as part of the creative team, they will partner closely with the Design, Merchandising, and all Marketing teams, to ensure seasonal stories are consistent with both brand and business objectives. They should be a great storyteller who is well-versed in social content and understands the fashion landscape.
Responsibilities:
Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Our in-office policy is in office, 4 days a week.
Benefits
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.
Level/Title position is reporting into: Director, Copy & Editorial
Job Summary:
We are seeking a strategic and conceptual Copywriter who will take on the responsibility of delivering engaging, brand-first copy with a proactive and collaborative mindset. This writer will bring the rag & bone tone of voice to life across marketing channels along with developing and executing storytelling concepts for seasonal campaigns and product hero messaging. Reporting into the Director of Editorial and Copy as part of the creative team, they will partner closely with the Design, Merchandising, and all Marketing teams, to ensure seasonal stories are consistent with both brand and business objectives. They should be a great storyteller who is well-versed in social content and understands the fashion landscape.
Responsibilities:
- Translate brand and business objectives along with seasonal product hero messaging into compelling and culturally relevant storytelling
- Embody the rag & bone voice across all social channels to deliver on-brand and platform-appropriate copy, from daily posts to live publishing
- Concept and execute social-first content in partnership with the Social team for seasonal launches, product heroes, special projects, and brand campaigns
- Support across all marketing channels, including but not limited to retail, wholesale, email, paid media, and ecommerce, to deliver brand-appropriate and business-driving copy
- Collaborate with the Design, Merchandising, and all Marketing teams to ensure cohesive and consistent narratives
- Contribute to brainstorming sessions with strategic and conceptual thinking and a proactive and collaborative mindset
- Absorb and apply feedback from leaders and cross-functional teams
- Ensure copy is accurate and upholds editorial standards across all touchpoints
- Manage multiple projects and tight deadlines without compromising quality
- Stay attuned to cultural trends and social media behaviors while understanding what works for rag & bone
- Bachelor's in journalism, creative writing, marketing, communications, or related
- 5+ years experience in copywriting for a fashion or lifestyle brand
- Strong portfolio with work across social channels and brand campaigns
- Solution-oriented with the ability to manage feedback
- A flexible and collaborative writer who sees no task as too big or too small
- Can switch between big-picture concepting and detailed execution
- A proactive thinker who is comfortable navigating cross-functional workflows
- A strategic storyteller who knows how to merge creativity with conversion
Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Our in-office policy is in office, 4 days a week.
Benefits
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone New York, New York, USA Office
425 W 13th St, New York, NY, United States, 10014
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