Corporate Vice President, Experience & Digital Marketing Account Manager

Job Requisition ID: 94348
Location Designation: Hybrid - 3 days per week
Experience & Digital Marketing Account Manager (MG2)
Home Office (51 Madison Ave) - Hybrid
When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusiveness. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.
The Account Management function serves as the strategic relationship lead between Experience & Digital Marketing (EDM) and enterprise business partners, ensuring EDM investments and capabilities are best leveraged to enable business priorities and organizational goals. This role is responsible for deeply understanding each business and their objectives, determining how EDM's capabilities can be used deliver business priorities and outcomes, facilitating prioritization decisions, guiding work through intake and planning processes, and supporting delivery as needed. The Account Management function acts as a trusted advisor and primary point of contact for internal clients, partnering closely with EDM subject matter experts to maximize business impact while balancing capacity, resources, and strategic priorities.
Key Responsibilities:
Business Partnership & Strategic Consultation
• Build and maintain strong relationships with assigned business partners, serving as their primary EDM contact and trusted advisor.
• Develop a deep understanding of business objectives, customer experience goals, growth priorities, and strategic initiatives.
• Consult with stakeholders to identify opportunities where EDM capabilities should be leveraged to drive measurable business outcomes and customer value.
• Facilitate discussions to clarify needs, define desired outcomes, and align expectations regarding scope, priorities, timing, and delivery considerations.
• Foster collaboration across business and EDM teams to ensure alignment, transparency, and informed decision-making.
• Balance advocacy for business partner needs with stewardship of enterprise priorities, offering thoughtful challenge and alternative solutions when appropriate to drive the best overall outcome.
Intake, Prioritization & Planning
• Lead intake and discovery discussions to evaluate, document, and refine business requests and opportunities.
• Partner with EDM subject matter experts to facilitate and assess feasibility, define scope, estimate effort, and recommend solutions.
• Guide prioritization decisions by balancing business value, customer impact, strategic alignment, resource capacity, and competing demands.
• Partner with Business Planning and EDM leadership to translate approved priorities into actionable roadmaps and work plans.
• Identify dependencies, risks, and trade-offs, and facilitate governance discussions to support informed decision-making.
Portfolio Oversight & Continuous Improvement
• Maintain visibility into the portfolio of work supporting assigned business partners, ensuring initiatives remain aligned to agreed-upon objectives.
• Monitor progress, identify emerging risks or changes in business needs, and facilitate resolution or escalation when appropriate.
• Communicate priorities, key decisions, risks, and impacts to stakeholders in a clear and timely manner.
• Gather feedback and evaluate outcomes to identify opportunities for process improvements and enhanced business partnership.
• Contribute to the ongoing evolution of Account Management practices, intake processes, governance frameworks, and operational excellence initiatives.
Success Measures:
• Trusted advisor status with business partners, demonstrated through proactive engagement, constructive challenge, and involvement in strategic planning and decision making.
• Demonstrated alignment of EDM investments, roadmaps, and resources to business priorities, customer needs, and enterprise objectives.
• Effective demand management and prioritization resulting in transparent trade off decisions, optimized resource utilization, and focus on the highest value work.
• Clear communication and governance that enables informed decision making, early risk identification, and timely resolution of issues and dependencies.
• Strong partnership with EDM subject matter experts to drive successful delivery of initiatives that achieve intended business outcomes, create measurable value, and improve customer and stakeholder experiences.
• Strong stakeholder satisfaction and confidence, reflected through sustained partnerships, engagement, and positive feedback from supported business areas.
• Increased transparency and predictability across the portfolio, with stakeholders understanding priorities, timelines, dependencies, and delivery expectations.
Additional Expectations:
• Demonstrate flexibility and adaptability as business priorities evolve.
• Embrace opportunities to support broader team objectives and strategic initiatives as needed.
• Champion a collaborative, solutions-oriented approach across EDM and partner organizations.
• Model enterprise thinking by balancing individual business needs with broader organizational priorities.
• Act as an advocate for both the business partner and EDM, ensuring decisions support enterprise goals and customer value.
Qualifications:
• Bachelor's degree or equivalent experience.
• 10+ years of experience in account management, business relationship management, consulting, strategy, marketing, digital, technology, or a related field.
• Proven ability to build trusted relationships and influence stakeholders at all levels of an organization.
• Strong business acumen with the ability to align initiatives and investments to business priorities and strategic objectives.
• Experience facilitating prioritization, managing competing demands, and navigating complex trade off decisions.
• Demonstrated ability to provide strategic consultation and constructive challenge, balancing stakeholder needs with enterprise priorities and long term value.
• Excellent communication, facilitation, and presentation skills, with the ability to translate complex concepts into clear recommendations.
• Experience working across cross functional teams to drive alignment, decision making, and successful business outcomes.
Pay Transparency
Salary Range: $119,000-$170,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 94348
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