Corporate Vice President, Senior Director - NYL.com Product Management

Location Designation: Hybrid - 3 days per week
CVP - Senior Director, NYL.com Product Management
Dept: Experience and Digital Marketing (EDM)
Location: Hybrid - 3 days in Home office, NYC (Tues, Wed, Thu)
For over 180 years, New York Life Insurance Company has helped people achieve financial security and peace of mind. As a Fortune 100 company and the largest mutual life insurer in the United States, we are now transforming how we deliver on that mission, building AI-enabled, next-generation digital experiences that redefine how we connect with the people and institutions we serve. This is a rare opportunity to shape that future from the inside.
Position Overview
NYL.com is evolving from a traditional corporate website into a structured, composable digital platform - an enterprise asset that serves as New York Life's authoritative content origin and owned experience engine across human and AI-driven channels. As AI changes how information is discovered and consumed, dotcom's role shifts from destination to origin, ensuring the company's content authority and experience quality wherever audiences encounter New York Life. Enabled by a move to cloud-based headless architecture, the platform is being reconceived as a multi-audience, intent-driven system that delivers dynamically composed experiences, deepens interactive capabilities like interaction tools, calculators, and conversion pathways, and generates data signals that inform content strategy, personalization, and business decisions.
The Senior Director of NYL.com Product Management leads this evolution across all audience segments, owning the overall product vision, roadmap, and prioritization for NYL.com as a multi-audience enterprise platform. This role manages a team of audience-focused product managers covering consumer, institutional, and corporate experiences, and is accountable for cross-audience coherence, platform governance, and the frameworks that define how work is categorized, prioritized, and delivered. The Senior Director serves as the primary product partner to AI Experience Product Management and coordinates across content strategy, content operations, UX/design, technology, and production/account management.
Key Responsibilities
Product Strategy and Roadmap

• Define and maintain the overall product vision and multi-year roadmap for NYL.com, ensuring alignment with enterprise growth objectives across all audience segments.
• Own cross-audience prioritization of product investments, balancing consumer, institutional, and corporate needs against shared platform capabilities.
• Develop business cases for major platform initiatives, including redesigns, new capability introductions, and infrastructure-driven opportunities enabled by AI, cloud, and headless architecture migration.
• Establish requirements standards and acceptance criteria frameworks that audience-focused product managers apply consistently across their portfolios.
• Own the dotcom-side requirements and coordination for the AI SEO/AI Acquisition program.
• Embed AI-readiness as a foundational product principle, ensuring NYL.com's content architecture, metadata, and structured data are optimized for consumption by AI search engines, AI agents, and internal AI systems alongside human audiences.
• Foster an AI-augmented product management practice across the team, proactively adopting AI tools for analytics, requirements development, content auditing, testing, and optimization to accelerate decision-making and output quality.
• Monitor shifts in user behavior and content discovery driven by AI, including changes in search patterns, AI-mediated referral traffic, and conversational information seeking, and translate those insights into product strategy.

Audience Experiences and Capabilities

• Ensure coherence and quality across all NYL.com audience segments through shared information architecture, navigation standards, and component governance.
• Oversee capability strategy across audience portfolios, ensuring appropriate differentiation where audiences require it and consistency where they don't.
• Drive shared platform capabilities: cross-audience IA and navigation, analytics architecture and reporting framework, WCAG accessibility compliance standards, site performance and Core Web Vitals, and design system governance in partnership with Enablement and Experience Design.
• Serve as the primary product partner to AI Experience Product Management for integrating AI capabilities into NYL.com, ensuring dotcom readiness for new AI-driven experiences.

Cross-functional Coordination

• Coordinate with the Enablement team lead for solutioning, backlog planning, and engineering capacity allocation across audience segments.
• Partner with Production/Account Management leadership to maintain the work tiering framework and ensure clear routing of work between product management and production.
• Partner with Authoring/Content Operations for strategic and optimization work when needed; ensure clear delineation from production-directed content work.
• Partner with Production/Account Management, Experience Design, and Design Operations on requirements handoff protocols, design review cadence, and acceptance processes.
• Partner with Content Strategy and Content Operations to ensure dotcom's platform and delivery infrastructure leverages and reinforces the enterprise content model.
• Manage stakeholder relationships with Digital Marketing leadership, Technology, business unit leaders, and enterprise partners including with counterparts managing tier 1 products in Field, Purchase, Service, and equivalents across NYL business units.

Governance and Operations

• Align on the work tiering framework that defines how work is categorized, prioritized, and routed between product management, production/account management, and authoring/content operations.
• Hold overall prioritization authority across all NYL.com development work, resolving cross-audience and cross-tier conflicts.
• Advocate for technical debt reduction and platform health alongside feature delivery.
• Partner with Enablement and AI Experience Product Management partners for vendor and platform relationship oversight from a product perspective.
• Accountable for budget for NYL.com investments.

Qualifications
Education

• Bachelor's degree required; advanced degree in business, marketing, technology, or a related field preferred.

Experience

• 15+ years of experience in digital product management, with at least 5 years managing product teams.
• Experience managing large-scale, multi-audience websites or digital platforms, preferably in financial services, insurance, or a similarly regulated industry.
• Demonstrated success building and executing multi-year product roadmaps that balance growth, experience quality, and platform sustainability.
• Experience developing business cases and requirements for complex digital initiatives involving multiple stakeholder groups.
• Experience operating in matrixed organizations with separate UX, engineering, content, and operations teams.
• Experience integrating AI into product management practices and building digital products for both human and AI consumption. Experience with content management platform migrations or headless architecture transitions is a strong plus.

Skills

• Strong product strategy and systems thinking; ability to manage coherence across a portfolio of audience-specific experiences and shared platform capabilities.
• Excellent stakeholder management and communication skills across senior leadership, business units, and technical partners.
• Functional fluency in AI experience concepts, modern web architecture (headless CMS, composable platforms), analytics, and accessibility standards sufficient to collaborate credibly with technology and AI partners.
• Proactive adopter of AI tools in professional practice; able to model AI-augmented ways of working for the product team and evaluate emerging AI capabilities with credibility.
• Strong prioritization and governance instincts; able to build durable frameworks that scale decision-making across teams.
• Comfortable operating in ambiguity with a bias toward structure, clarity, and pragmatic progress.

Pay Transparency
Salary Range: $160,000-$228,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93810
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