As a Creative Director, you will manage brand consistency and growth strategies, creating assets for digital and physical advertising, and leading a diverse brand team to enhance the company’s market presence amid hyper growth.
US Mobile is on a mission to revolutionize connectivity. Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices: phone, smart devices, car, home broadband, and more. That’s the future that US Mobile is building: a software platform built truly for the 21st century and the age of 5G and IoT, with world class engineering, best-in-class user experience, and features that will define the next generation of connectivity.
US Mobile is America's first and only Super Carrier, allowing customers to access all three major mobile networks & switch seamlessly between them, anytime, anywhere, to get the best coverage possible. We're #1 Phone Plan Provider on Consumer Reports (not bought), and Jack Dorsey unsolicitedly tweeted about us :'). "US Mobile is very good."
US Mobile is growing faster than any carrier in the US right now. We're a venture-backed company entering hyper growth-- we make $200M in ARR with over 100% year-over-year growth, with a budget for advertising this year to finally put us on the mainstream map: SuperBowl Ad, commercials, etc.
After 10 years in the game and establishing a cash-flow positive service, we're working with an amazing, reputable rebrand agency (COLLINS) for our new look and strategy to acquire our next 1M+ lines. You'll manage the Brand IC's and enforce consistency and a unified look & tone across touchpoints (email, landing pages, digital and physical ads, OOH), and advise on marketing spend for ROI. You'll manage commercials, potentially a Superbowl Ad, and anything else that helps us with the next 1M+ lines. Our brand is non-corporate, and close to / champions real users.
Our team spans diverse backgrounds, cultures, and stories, with employees coming from 20+ countries. We're a <90 person startup, and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!), and we’re looking for someone exceptional to join us.
Qualifications / Responsibilties
- Experience working on consumer facing technology.
- Impeccable visual skills in type, color theory, textures, grid systems, etc.
- Iterate with COLLINS agency on new brand assets and guidelines. They’ll propose a few concepts, you'll push the bar higher.
- Create Brand Extensions for Landing Pages, Digital & Physical Ads, Emails, Video Thumbnails, Campaigns, Assets for App Experiences, commercials, OOH.
- Lead the Brand team towards consistency and adherance towards Brand Guidelines.
- Grow and manage Brand Team. (Brand IC's, possibly Copywriters)
- Complete requests from Growth Campaigns, Marketing / Landing Pages, Advertising.
- Experience in Growth Campaigns, can advise where to spend marketing dollars for best ROI. Experience directing commercials.
- Proven experience leading brand teams, proposing campaigns / creative direction with ROI, high quality bar for consistency and visual experience that resonates with real users. We do not want a corporate look and want to maintain a close relationship championing real needs of users.
Design Team
- 1 Product Design Lead (Remote)
- 3 Product Designers (Remote, 2 NYC)
- 1 Brand Designer (Remote)
- 2 Staff/Senior Product Design (Hiring)
- 2 Staff/Senior Brand Design (Hiring)
Benefits / Perks
- Annual Offsite to hack & meet the team. 2024 Japan. 2025 Hawaii.
- $100/mo USM credit for your phone / family / friends etc
- Gym Reimbursement
- Flexible PTO
- Medical, Dental, and Vision Plans
Think you could be a great fit? Apply to learn more!
Top Skills
App Experiences
Brand Guidelines
Digital Advertising
Growth Campaigns
Marketing Strategies
US Mobile New York, New York, USA Office
New York, NY, United States
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