WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
ABOUT THE ROLE AND THE TEAM:
The Knot Worldwide is seeking a Creative Director to lead creative strategy and execution across our global consumer portfolio—including The Knot, Wedding Wire, Hitched, Bodas, Matrimonio, and Mariages.
Reporting to the Sr. Director of Global Creative, you'll provide strategic creative leadership and portfolio oversight, ensuring our brands deliver cohesive, culturally relevant storytelling that deepens engagement across US and International markets. You'll lead a distributed team of designers, copywriters, and creative leads while partnering with Marketing, Product, and Regional stakeholders to balance brand consistency with local market resonance.This role requires both big-picture strategic thinking and hands-on creative leadership. You'll establish creative vision, build scalable systems, and foster a high-performing culture that elevates craft, encourages innovation, and drives measurable impact across paid, organic, CRM, and experiential touchpoints.RESPONSIBILITIES:
Strategic Creative Leadership
- Define and advance the creative vision for TKWW's consumer brand portfolio, ensuring visual and verbal identity systems evolve with cultural relevance while maintaining brand integrity
- Lead creative strategy development for integrated campaigns, partnering with cross-functional leaders to translate business objectives into compelling creative expressions
- Provide portfolio-level oversight of brand health, identifying opportunities to strengthen visual consistency, storytelling quality, and creative differentiation across markets
- Champion creative excellence across the organization, articulating the strategic value of design and copy decisions to senior leadership and stakeholders
- Establish creative standards, systems, and frameworks that enable teams to work efficiently without compromising craft or innovation
Team Leadership & Development
- Lead and mentor a team of designers and copywriters across US and International brands, fostering a culture of collaboration, growth, and creative excellence
- Provide strategic direction and actionable feedback that elevates work quality while developing your team's strategic and executional capabilities
- Build talent pipelines and lead hiring for critical creative roles, ensuring the team has the skills and capacity to deliver against ambitious portfolio demands
- Partner with Creative Operations to optimize workflows, resource allocation, and production processes across a complex, multi-brand environment
- Act as a culture carrier, creating visibility for creative contributions and championing initiatives that support professional development and team recognition
Cross-Functional Partnerships & Influence
- Serve as the senior creative partner to Marketing, Product, and Regional leads—contributing strategic perspective to campaign development, product launches, and brand initiatives
- Lead creative collaboration with International stakeholders, ensuring global brand consistency while respecting local market insights and cultural nuances
- Build and manage relationships with external creative partners (agencies, production companies, freelancers), ensuring quality standards and seamless integration with internal teams
- Present creative strategies and rationale to executive leadership, making compelling cases for creative investment and brand evolution
- Leverage performance data, consumer insights, and cultural trends to inform creative strategy and measure impact
Creative Innovation & Excellence
- Stay ahead of creative, cultural, and platform trends—bringing fresh perspectives that keep our brands relevant and differentiated
- Champion experimentation with emerging tools and technologies (AI, automation, new formats) to unlock efficiency and expand creative possibilities
- Ensure all creative work meets brand standards for storytelling quality, inclusivity, craft excellence, and strategic alignment
- Lead key creative reviews and concept development sessions, raising the bar for creative thinking across the portfolio
- Balance hands-on contribution with strategic oversight—jumping in to guide or execute when needed while maintaining portfolio-level perspective
SUCCESSFUL CANDIDATES HAVE:
- 10+ years of creative experience with demonstrated progression from execution to strategic leadership, ideally in-house
- Proven track record leading creative strategy across multiple brands, markets, or business lines
- Deep expertise in brand systems, multi-channel storytelling, socially-native paid creative, and translating business strategy into creative vision
- Strong portfolio demonstrating exceptional taste, conceptual thinking, and ability to maintain brand integrity while driving evolution
- Experience leading and developing creative teams, with a coaching mindset that balances empathy with high standards
- Excellent communication and presentation skills, with ability to influence senior stakeholders and defend creative decisions with strategic rationale
- Strategic thinker who can balance portfolio-level vision with tactical execution needs
- Collaborative leadership style that builds trust across functions and geographies
- Experience working in complex, matrixed organizations with multiple stakeholders and competing priorities
- Cultural awareness and sensitivity for creating inclusive creative that resonates across diverse audiences and markets
#LI-Hybrid
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
The Knot Worldwide New York, New York, USA Office
195 Broadway, New York, NY, United States, 10007
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