Customer Lifecycle Marketing Manager

At Arctic Wolf, we’re on a mission to end cyber risk. 

We are a global leader in security operations, helping organizations stay resilient against evolving cyber threats through industry-leading security operations, threat intelligence, and a people-first approach to cybersecurity. 

More than 3,000 Pack members across the world work together every day to protect our customers and empower security teams with new levels of speed, accuracy, and intelligence at scale. What sets us apart is our relentless focus on our customers, innovation at scale, and a collaborative culture where talented people can do meaningful work that truly makes a difference. 

We’re constantly looking for talented people to join the Pack and help us take our performance to the next level. 

The Lifecycle Marketing Manager owns customer retention through the renewal decision. This role is responsible for identifying churn and renewal-risk signals, developing retention programs and intervention playbooks, and partnering with Customer Success to proactively engage at-risk customers. The role also owns customer-facing product, roadmap, and release communications for existing customers, ensuring customers understand the value of the platform and remain informed and engaged throughout their lifecycle.

Responsibilities

• Develop and execute retention programs for at-risk customers and renewal cohorts.
• Define and operationalize churn and retention signals, triggering targeted cross-channel engagement and Customer Success intervention playbooks.
• Create customer value messaging and retention narratives that support renewal conversations.
• Build and manage retention journeys across email, in-product messaging, webinars, and Customer Success touchpoints.
• Own customer-facing product, roadmap, launch, and release communications.
• Analyze churn trends, customer feedback, and competitive losses, delivering actionable insights to Product and Product Marketing.
• Partner closely with Customer Success, Product, and Product Marketing to improve retention outcomes and customer experience.

Who You Are

• Experience building retention programs, customer journeys, and risk-based engagement strategies.
• Strong analytical, communication, and stakeholder management skills.
• Ability to translate customer insights into measurable business outcomes.

Minimum Qualifications

• 5+ years of experience in lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS.

Preferred Qualifications

• Cybersecurity experience a plus.

On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

All wolves receive compelling compensation and benefits packages, including:

• Equity for all employees 
• Flexible time off and paid volunteer days 
• 401(k) contribution and matching 
• Training and career development programs 
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 
• Robust Employee Assistance Program (EAP) with mental health services 
• Fertility support and paid parental leave

At Arctic Wolf, protecting our people, customers, and data is fundamental to how we operate. All employees are expected to uphold our commitment to security, privacy, and compliance by following internal information security policies, standards, and controls designed to safeguard the confidentiality, integrity, and availability of business, customer, employee, and other confidential information and to support compliance with applicable legal and regulatory requirements.

Depending on the role and where permitted by applicable law, employment may be subject to background verification and additional regulatory, security, or compliance requirements, including obligations related to data protection and export control laws, and authorization requirements where applicable.