Customer Marketing Manager

As Customer Marketing Manager, you’ll own the marketing programs that help customers discover more value from Litmos—supporting deeper adoption, relevant expansion, and stronger long-term relationships. You’ll partner closely with customer-facing teams and GTM Ops to turn customer needs into timely, relevant programs. We expect you to adopt and use AI as a core part of how you work—not as a side experiment. 

What you'll own 

Build customer growth programs  

• Own customer marketing programs that support expansion, from strategy through execution and measurement 
• Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value 
• Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch 
• Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion 
• Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs 

Support retention at scale  

• Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs 
• Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal 
• Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy 
• Contribute the marketing strategy, positioning, and communications for new retention initiatives 
• Test what works across different customer segments, measure honestly, and change course when the results aren’t there 

Support partner marketing needs  

• Serve as the marketing point of contact for tactical ecosystem and co-marketing requests 
• Create customer-facing campaigns and communications that make relevant integrations and partner solutions easier to discover and understand 
• Turn around high-priority partner requests without losing momentum on the broader customer marketing roadmap 
• Keep essential partner communications moving, even when the request doesn’t arrive with a perfect brief 

Operate with data and AI 

• Use customer data to identify meaningful segments, signals, and opportunities—not just build bigger distribution lists 
• Work across marketing automation, CRM, and customer success platforms to target programs and measure their impact 
• Use AI throughout your workflow—from research and segmentation to drafting, personalization, and analysis 
• Continuously improve your own process as better tools and approaches emerge 

What we're looking for 

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs. 
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn. 
• Comfort segmenting customer data and operating across a marketing automation platform and CRM. 
• Strong collaborator with Customer Success; able to translate customer signals into marketing action. 
• Bias toward actionComfortable making decisions and moving fast in a changing environment 

How we'll measure success 

• Expansion pipeline sourced or influenced from customer marketing programs. 
• Adoption of premium offerings among targeted customer segments. 
• Retention outcomes — reduced churn or improved gross/net retention — within campaign-touched cohorts. 

Salary

• $100,000 - 120,000 base plus 10% bonus.

Benefits:- Litmos offers a comprehensive benefits package that includes, but is not limited to: 

• Health, dental, and vision insurance 
• Paid Time Off
• Retirement savings plan (401k) with company match 
• Life insurance 
• Short term & Long-term Disability  
• Paid family leave 
• Employee assistance programs (EAP)