Customer Marketing Manager

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Manager to drive our customer retention and marketing initiatives. You will play a key role on the Customer Marketing team, with full ownership over key retention programs for New Ventures products. This role will collaborate with multiple departments within the company including but not limited to Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, VIP, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Own and oversee the lifecycle of all New Ventures retention campaigns, working closely with commercial, analytics, marketing technology, operations, and creative stakeholders, from ideation to execution to evaluation
• Work with a team of Customer Marketing professionals in optimizing our retention programs, exploring opportunities to ideate, test and implement innovative customer programs
• Build and manage a monthly marketing promotional budget and plans to achieve key business objectives
• Leverage customer data to analyze and validate campaign strategy and develop insights to enhance new customer lifecycle journeys that drive key business results
• Drive a test & learn approach: create and manage the testing plans and framework, and ensure results are documented, shared and implemented
• Develop extensive knowledge of our data architecture and understand how it impacts customer segmentation and marketing enablement to enhance the customer journey
• Drive forward a personalized, real-time automation strategy, communicating with users at the right time using relevant data points and channels
• Partner with key stakeholders to collaborate on campaigns, create meaningful customer experiences and maintain a continuous feedback loop to enhance and build upon current programs
• Serve as a subject-matter expert and key decision maker, advising business stakeholders on marketing best practices, including promotional and channel strategy for users across multiple products
• Continually seek opportunities to enhance communications and promotional strategy within customer journey

THE STATS
What we're looking for in our next teammate

• Minimum 5 years experience in marketing, commercial or strategy roles
• Strong understanding of marketing and commercial metrics
• Strong design thinking skills and effective at project management
• Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders
• Results oriented and metrics driven, with the need to be objective and measure performance
• Strong analytical approach to decision making with experience of delivering against business outcomes
• Collaborative team player, proactive thinker, and pragmatic problem-solver
• Ability to thrive in a fast-paced environment and adapt to changes quickly
• Enthusiasm or experience in technology, sports, or gaming categories is a plus
• Strong oral and written communication skills 
• Bachelor’s degree or equivalent industry experience preferred

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $103,000 - $122,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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