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General Summary:
The Demand Generation Manager, OT runs go-to-market for the Office Technology (OT) dealer vertical the way a general manager runs a business — owning the pipeline number, the narrative activation, the plan, and how centralized resources (digital, content, paid, outbound, field, and PMM) come together to hit it. This is a GTM ownership role, not a campaign execution role: the Demand Generation Manager owns pipeline creation, campaign strategy, and sales alignment end-to-end, while also activating the large population of dormant dealer program members and building the relationship and event infrastructure that supports both.
Essential Duties & Responsibilities:
- Serve as the single point of accountability for the OT vertical's end-to-end GTM motion: the pipeline number, campaign portfolio, sales feedback loop, and how centralized resources across digital, outbound, content, PMM, and field come together to hit it
- Build and run a target account activation motion for the large population of dormant dealer program members, using account-based outreach, content, and education to convert them into active pipeline
- Own event strategy and follow-through for OT events: use attendee and account intelligence to prioritize high-value accounts, align on-site messaging with company priorities, and convert post-event follow-up into pipeline.
- Partner with Sales and RevOps to build reporting rhythms that track pipeline performance, surface leakage, and drive continuous optimization; maintain tight feedback loops with sales leadership on lead quality and campaign effectiveness.
- Act as the internal champion for the OT vertical, attending cross-industry meetings to stay current on the channel, communicating pipeline status and results to leadership, and surfacing gaps in the demand engine with recommendations to close them.
- Identify gaps in the demand engine for OT and bring forward recommendations to close them
Knowledge, Skills, and/or Abilities Required:
- Track record of owning pipeline targets in B2B demand generation, with the ability to run both broad demand programs and high touch, account based campaigns within a specialized, relationship driven vertical
- Strong cross-functional instincts: you know how to align with Sales, work with PMM and Field Marketing, and get things done without perfect conditions
- Experience with event based marketing and turning event presence and attendee intelligence into qualified pipeline
- Ability to assess what is working and what is not and drive change with conviction
- Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics
- Data-driven mindset: you build reporting as a standard part of your workflow, not an afterthought
Educational/Vocational/Previous Experience Recommendations:
- 6+ years in B2B demand generation with a track record of owning pipeline targets and delivering results, not just executing tasks
- Experience marketing to a channel, dealer, or reseller audience, or comfort getting up to speed quickly in a specialized, relationship driven vertical
- Experience in a SaaS or IT channel environment strongly preferred
- Bachelor’s degree in a related field or equivalent work experience
Working Conditions:
- 20-30% travel may be required for OT industry events
- Remote or hybrid depending on location
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.
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