Demand Generation Manager

About the Role

CloudShare is seeking a creative, hands-on Demand Generation Manager to own and execute multi-channel campaigns that generate qualified leads, accelerate pipeline, and fuel revenue growth. Reporting directly to the VP of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution across digital channels.

This is a full-funnel role - from top-of-funnel awareness to pipeline acceleration - ideal for a marketer who thrives at the intersection of strategy and execution. You’ll design scalable programs, leverage AI for efficiency and personalization, measure impact, and optimize continuously.

Key Responsibilities

Demand & Lead Generation

• Develop, execute, and optimize integrated demand generation campaigns across email, paid media, events, ABM, and digital channels.
• Own full-funnel demand generation - from awareness, engagement, and lead capture through pipeline acceleration and conversion.
• Support outbound ABM campaigns in close partnership with the Sales team, including BDRs, to drive engagement in strategic accounts.
• Segment audiences to deliver personalized, high-conversion campaigns tailored to prospects and customers.
  
  Marketing Operations, Automation, & Analytics
• Own the marketing tech stack, ensuring tools are optimized for scalability and performance.
• Monitor and maintain data quality and integrity within the marketing database.
• Track and analyze marketing spend and ROI, using attribution models and industry best practices to optimize performance.
• Operate HubSpot for marketing automation—workflows, nurture streams, lead scoring, and campaign orchestration.
• Ensure data synchronization and reporting accuracy between HubSpot and Salesforce (the single source of truth for Sales and Marketing).
• Leverage AI tools to automate processes, increase efficiency, and deliver personalized campaign experiences.
• Build and maintain reporting dashboards across digital and demand generation activities, providing insights that shape strategy.
  
  Digital Marketing & AI-Enhanced SEO
• Manage paid digital campaigns (LinkedIn, Google Ads, retargeting, etc.) and optimize for ROI.
• Lead SEO strategy and execution, including Generative AI Search Optimization (GEO) to maximize discoverability.
• Conduct A/B testing and continuous website optimization (WordPress) to increase lead generation and conversion rates.
• Collaborate with content and product marketing to amplify assets across digital channels.
  
  Cross-Functional Collaboration
• Work closely with Sales to ensure smooth lead handoff, alignment on campaigns, and shared pipeline goals.
• Align with Product and Sales on messaging and campaign execution.
• Partner with Customer Success to design customer marketing campaigns, promote events, and capture testimonials and reviews.

Qualifications

• 4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
• Proven expertise with HubSpot (must-have) and experience with Salesforce CRM.
• Familiarity with WordPress for website management and optimization.
• Strong understanding of digital advertising, SEO/SEM, and GenAI-driven optimization (GEO).
• Hands-on experience using AI tools for marketing automation, campaign optimization, and personalization.
• Creative problem-solver with a test-and-learn mindset.
• Experience managing full-funnel marketing programs that drive awareness, pipeline, and revenue.
• Excellent project management skills and ability to juggle multiple priorities.
• Strong written and verbal communication skills.
   

Why Join CloudShare?

CloudShare is a leading Virtual IT Labs solution enabling software companies

increase customer acquisition and retention by providing their end-users with engaging hands-on virtual POCs, demos, and training experiences in the cloud. We are proud toserve leading global software companies such as Atlassian, Ping, Motorola, and many more.

Employee Benefits:

• Hybrid Work in Downtown Denver
• Medical, Dental, Vision benefits
• 401k
• Flex Paid Time off
• 13 Paid holidays
• Onsite Gym
• Parking