Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Why join us?Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
As a Demand Generation Manager – Embedded, you will be responsible for designing and executing integrated campaigns that drive awareness, engagement, and pipeline growth. In this role, you will also be responsible to:
Integrated Campaigns
Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals.
Develop targeted campaigns with SDRs to support outbound motions
Paid Advertising
Manage paid digital campaigns across search, social, and display.
Optimize spend for performance, ROI, and lead quality.
Partner & Customer Marketing
Support Workato’s Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives.
Collaborate directly with embedded customers to support their conferences, events, and go-to-market activities.
Sales Collaboration
Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies.
Provide campaign enablement and guidance to ensure successful execution.
Measurement & Optimization
Track and report on demand generation performance, pipeline contribution, and ROI.
Provide insights and recommendations to improve campaign effectiveness.
2-4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred).
Proven experience running multi-channel demand generation programs, including paid media.
Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads).
Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact.
Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts.
Highly organized with strong project management skills; able to manage multiple priorities simultaneously.
Excellent communicator with the ability to partner effectively across functions and teams.
A balance of creative thinking and data-driven decision-making.
Growth mindset with a willingness to experiment, learn, and adapt quickly
The pay for this role may range between $90,000 and $115,000 plus variable, benefits, perks, and equity.
#LI-NJ1
(REQ ID: 2329)
Top Skills
Workato New York, New York, USA Office
110 Wall Street #4-007, New York, NY, United States, 10005
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
