ABM, Demand Generation Manager

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

You’ll design, build, and run account-based campaigns that move target accounts through awareness to pipeline across both public and private sectors. This is a manager-level, cross-functional role: you’ll own the ABM campaign playbook, run 1:1 and exec-level ABM plays, partner tightly with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Ops to operationalize ABM at scale while adapting tactics by sector (public vs private). This role balances strategy, execution, vendor/tool management, and campaign performance management to increase multi-threaded engagement and measurable pipeline influence.

The Skillset

• 5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale across enterprise and mid-market segments.

• Deep expertise in ABM and intent platforms (e.g., 6sense or similar), marketing automation (Marketo/Pardot), CRM systems (Salesforce), with strong analytical and data fluency.

• Proven ability to align Sales, Product Marketing, Customer Success, and Marketing Ops around unified account strategy and measurable pipeline outcomes.

• Strong operational discipline, including campaign brief development, structured kickoff cadences, reporting frameworks, vendor management, and quality assurance.

• Exceptional written and executive communication skills, with experience building executive briefs, ROI narratives, and thought leadership-driven campaigns.

• Familiarity with public sector procurement environments and/or private sector security, retail, or property workflows.

• Demonstrated success executing executive-level ABM plays and integrating customer advocacy into account-based strategies.

• Hands-on experience orchestrating multi-channel campaigns across email, paid media, direct mail, events, and sales outreach.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

• Ramp on GTM strategy, priority accounts, stakeholders, and tooling while building cross-functional alignment.

• Deliver a high-level ABM audit identifying strengths, gaps, signal opportunities, and immediate quick wins.

• Define and secure approval for an initial pilot account cluster with clear success metrics and ownership.

The First 60 Days

• Activate a measurable 1:1 ABM pilot with defined campaign architecture, sales enablement, and signal orchestration.

• Formalize core ABM playbooks, workflows, and handoff processes to ensure repeatability and speed to follow-up.

• Stand up reporting infrastructure with visibility into engagement, meetings, and influenced pipeline.

90 Days & Beyond

• Analyze pilot performance, refine targeting and execution, and optimize channel and signal strategy.

• Institutionalize standardized ABM governance, templates, enablement assets, and GTM cadence.

• Deliver a forward-looking expansion roadmap to scale ABM across additional segments with defined resource needs.

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Boston, Chicago, Denver, Los Angeles, New York City, San Diego, and Austin. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

In this role, you’ll receive a starting salary between $110,000 and $145,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock Safety is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock Safety will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock Safety role, please report it to [email protected]