Noom Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Our mobile applications cover chronic/pre-chronic disease (diabetes, hypertension, and obesity to name a few), reaching more than 45 million users worldwide, and transforming millions of lives. The Growth Hacking team is at the forefront of this mission, tackling one of the hardest challenges in healthcare today: getting people to take that initial (and biggest!) step towards living a healthier lifestyle. This is where you come in.
WHAT YOU’LL BE DOING
The Creative Strategy Manager we are seeking will be excited about developing and testing hypotheses to improve our direct response advertising creatives and grow our user base. You’ll bring a rapid experimentation mindset to the team and shape our creative testing strategy. Over 100M people see our ads every month, which means your work will have an immediate large scale impact.
You’ll have access to multiple data sources including consumer behavior analytics, user research, and experiment performance to maximize click rates and customer acquisition cost. You will work cross-functionally with marketing, creative, and senior leadership to rapidly execute and iterate. The growth team moves very quickly, and you’ll be exposed to new challenges on a daily basis.
Alongside all the fun perks of working at a cutting edge startup with international reach, you will be given autonomy to test new ideas, continuous learning opportunities, as well as the opportunity to collaborate with executive management in your efforts. This position can be remote or onsite at our HQ in NYC.
WHAT WE’RE LOOKING FOR
- Experience leading a team of engineers, designers, and data analysts to design, execute, and evaluate a/b tests on landing pages and creative advertising
- Deep understanding of acquisition / retention KPIs and complex funnels
- Have a growth marketing/optimization mindset; deeply analytical
- Demonstrated problem-solving capabilities and intellectual curiosity
- Must be a proactive team player who enjoys working with peers and other key stakeholders to design and execute against the evolving business needs
- Editing and copywriting skills
- Knowledge of Optimizely and/or Mixpanel
- Experience in a startup strongly preferred
- Experience marketing a B2C subscription product
- Experience working with creatives or marketing. Willingness to learn if not.
WHAT MAKES THIS JOB AMAZING
- You’ll be helping millions of people lead healthier lives every day.
- You’ll be a part of Noom's rocketship-- revenue has grown 20x in the last 2 years and our team is growing fast.
- You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, and onsite yoga
- You’ll experience huge learning & professional growth opportunities. Noom believes in supporting your professional and personal growth: we’ll cover the cost of books, courses, conferences… you name it!
- You’ll add to our transparent, high-performing, and close-knit culture
This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.