Digital/Influencer Coordinator, Lifestyle

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Digital/Influencer Coordinator (AC LEVEL)

The Digital/Influencer Coordinator is instrumental in supporting digital teams through day-to-day account assignments. The DC also fills the role of community management and is at the forefront of our clients’ social media communities reporting insights and learnings back to the team. In assisting with the execution of digital campaigns, the DC begins learning digital strategy, social media marketing, and the sectors we serve.  Our DC’s also start to get their feet wet in learning the world of influencer marketing.  They lead all searching and vetting for influencers, handle reporting/tracking/monitoring for influencer content and eventually start to offer suggestions for content ideation, etc. 

Responsibilities

• Community manages client social channels like Instagram, LinkedIn, TikTok, Facebook, X, and YouTube
• Learns vendor software and social media listening/measurement tools (i.e. Sprinklr, Brandwatch, TalkWalker, etc.)
• Publishes content to social channels
• Monitors social media conversations
• Analyzes content performance and reports back to team
• Identifies influencers for our brands to work with
• Assists with compiling social media content calendars
• Works with designers and project managers to create social content
• Brainstorms digital activations and social media content ideas
• Attends and contributes to client/team meetings, takes notes
• Monitors digital trends and shares with internal team
• Assists in the production of new business materials
• Participates in client events with a focus on social amplification
• Assist the team in managing interns
• As applicable manages influencer research, vetting, tracking, reporting, measurement and supports content ideation/strategy 
• Becomes familiar with agency technology, Slack, Monday.com, Bard, Midjourney, etc.
• Other duties as assigned

What You’ll Bring: (skillset & requirements)

• Bachelor’s degree or equivalent
• Past experience in running brand social channels and/or influencer programming (either in-house or at agency)
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Expert-level project management skills
• The ideal candidate will have a solid foundation in digital marketing, across social + influencer (paid and organic)
• Positive and flexible attitude
• Proactive and curious mindset
• Ability to work independently and collaboratively in a team environment and manage multiple accounts/address multiple client needs
• Ability to meet deadlines
• Has a finger on the pulse of pop culture, trends, entertainment, and news

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY:$45,000 – $48,000 

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York office

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.