Director - Digital Marketing & Alliances Leader, Marketing (53198)

Citrin Cooperman offers a dynamic work environment, fostering professional growth and collaboration. We’re continuously seeking talented individuals who bring a problem-solving mindset, fresh perspectives, and sharp technical expertise. We know you have choices, so our team of collaborative, innovative professionals are ready to support your professional development. At Citrin Cooperman, we offer competitive compensation and benefits and most importantly, the flexibility to manage your personal and professional life to focus on what matters most to you!

We are seeking a Digital Marketing & Alliances Director, aligned to our Salesforce and Applied AI practice.

The Marketing & Alliances Director is responsible for developing and executing marketing and alliance strategies that strengthen Citrin Cooperman's position within the Salesforce and AI lab ecosystems, increase brand awareness, and drive measurable business growth.

This role combines strategic marketing leadership with hands-on alliance development. You’ll work with CC leadership and technology partners to create demand, build strategic relationships, generate qualified pipeline and accelerate revenue growth.

The ideal candidate is a commercially minded marketing leader who knows the Salesforce ecosystem, can navigate emerging AI partner ecosystems such as Anthropic and OpenAI, and turns partner relationships into measurable results.

Responsibilities are, but not limited to:

Marketing Strategy & Demand Generation

• Build and execute an integrated marketing strategy aligned with CC’s growth objectives, service offerings and alliance strategy.
• Develop persona-based messaging and campaigns across digital, email, content, social media and events to build awareness and generate qualified leads.
• Turn CC’s expertise and client successes into compelling value propositions, thought leadership, case studies and sales enablement materials.
• Align marketing activity with sales priorities, account plans and business development opportunities.

Alliance & Partner Marketing

• Create and execute alliance marketing plans that align CC’s objectives with the priorities of Salesforce, Anthropic and OpenAI.
• Build relationships with partner stakeholders, including AEs, RVPs, AVPs, Partner Sales, Partner Marketing and Industry Advisors.
• Plan joint campaigns, events, sponsorships and co-marketing with partner field teams and CC Account Directors.
• Develop repeatable co-selling plays that help partner field teams understand CC’s capabilities and identify referral opportunities.

Channel Business Development

• Drive leads and opportunities through partner referrals, joint account planning and co-selling.
• Support Account Directors and Program Architects on account planning, pursuit strategy and opportunity development.
• Participate in pipeline meetings with partners and internal leadership, and register sourced opportunities in the Salesforce partner portal.
• Turn partner and market intelligence into actionable growth strategies.

Marketing Operations & Performance

• Set KPIs, dashboards and reporting to track campaign effectiveness, partner engagement and marketing-sourced and marketing-influenced pipeline.
• Manage marketing budgets, timelines and priorities across multiple concurrent initiatives.
• Communicate progress, pipeline trends and recommendations to leadership.

The ideal candidate must have:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 8+ years of experience in B2B marketing, partner marketing, alliances or business development, ideally in technology consulting, professional services or enterprise software.
• Strong knowledge of the Salesforce ecosystem, including its partner landscape, sales organization and strategic priorities.
• Proven success building partner or channel marketing programs alongside sales teams and external partners.
• Strong enterprise technology and AI acumen, with the ability to explain technical capabilities in business terms.
• Track record of building senior stakeholder relationships that lead to real business opportunities.
• Experience using analytics to measure campaign performance and pipeline contribution.
• Excellent communication, presentation and project management skills, with the ability to work independently in a fast-paced environment.
• Experience at or with a Salesforce consulting partner, SI or GSI preferred.
• Established relationships with Salesforce field sales and alliance teams preferred.
• Familiarity with Salesforce partner programs, opportunity registration and joint pipeline development preferred.
• Experience with marketing automation, CRM reporting and campaign analytics tools preferred.