The Digital Media Analyst is responsible for optimizing paid media campaigns, managing email marketing, and analyzing performance metrics across various platforms.
At Rowan, we are all about making ear piercing experiences a celebration full of joy! Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses – and celebration to every customer with our joyful approach to piercings and jewelry. Our priority is to offer a fun, celebratory, and safe ear piercing experience for everyone. When we say piercing for all, we mean it. Everybody is invited to this ear party!
Rowan is looking for a detail-oriented and data-driven Digital Media Analyst to join our growing digital marketing team. The Digital Media Analyst will be responsible for monitoring, optimizing, and reporting on paid media campaigns across Google, Meta, TikTok and Snap, as well as supporting our email marketing efforts — from setup and execution to performance analysis.The ideal Digital Media Analyst is analytical, organized, and comfortable managing multiple campaigns and projects across channels. You’ll collaborate closely with the local, creative, and social teams to ensure that all campaigns deliver measurable results and align with overall brand messaging.
What you'll do:
- Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok and Snap platforms.
- Assist in campaign setup, QA and tracking to ensure proper ad service and performance.
- Support day-to-day campaign management, including creative updates, new ad creation, and targeting refinements.
- Pull and synthesize performance data to generate actionable insights and recommendations.
- Collaborate with the rest of the marketing team to ensure alignment with overall marketing strategies and initiatives.
- Work with the marketing and creative teams to build, link, and track new marketing emails and automated flows.
- Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze, etc.).
- QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy.
- Track and analyze key metrics and report insights to the team.
- Pull and analyze performance data from multiple sources including Google Analytics and Shopify.
- Build recurring and ad-hoc reports to communicate performance results and insights.
- Identify opportunities for optimization across paid and owned digital channels.
- Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement.
Paid Media
Email Marketing
Analytics & Reporting
What you bring to the table:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–3 years of experience in digital marketing, performance media, or analytics
- Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads)
- Familiarity with email marketing platforms
- Strong analytical skills with proficiency in Excel/Google Sheets
- Understanding of campaign tracking, pixels, and conversion events
- Excellent attention to detail and project management skills
- Collaborative mindset and ability to work cross-functionally
Full-Time Benefits + Perks:
- Medical/Dental/Vision Health Plans
- Short and Long-term Disability
- Life Insurance
- 401k and Roth IRA Plans
- Paid Parental Leave
- Open PTO policy
- Employee discounts on our amazing products!
About Us: Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses—and celebration to every guest with our joyful approach to piercings and jewelry. Our brick-and-mortar locations across the US also provide a long-overdue alternative to the standard mall piercing. At Rowan, we believe that every ear piercing is a milestone and it should be celebrated. We believe in “Piercing for All”.
Check us out on CNBC's How I Made It
Check us out on the TODAY Show on NBC — How 1 woman is reinventing the ear piercing experience (today.com)
How Rowan Has Created a New Pathway for Nurses
Important note: Rowan believes in teamwork, collaboration, and diversity. We know our team is stronger together and we commit to staying true to these values as we grow. In a remote setting, interviewing at Rowan may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! We are an equal opportunity employer and we encourage everyone to apply!
Rowan is an equal opportunity employer. All applicants will be considered for employment without regard to race, religious creed (including religious dress and grooming practices), color, national origin (including language use and possession of a driver's license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical disability, mental disability, medical condition, genetic information, registered domestic partner status, marital status, sex (including pregnancy), sexual orientation, gender, gender identity (including transgender identification), gender expression, age for individuals over forty years of age, military and veteran status of any person, or any other consideration made unlawful by federal, state, or local laws (“protected characteristics”).
Top Skills
Braze
Excel
Google Ads
Google Analytics
Google Sheets
Klaviyo
Meta Ads Manager
Salesforce Marketing Cloud
Shopify
Snap Ads
Tiktok Ads
Rowan New York, New York, USA Office
New York, NY, United States, 10011
Similar Jobs
.png)
Agency
As a Digital Media Senior Analyst, you'll manage campaigns, support client relationships, execute media strategies, and analyze performance to drive results.
Top Skills:
Apple Search AdsBing AdsDspsGoogle AdsMicrosoft AdsExcelSemrushSocial Media PlatformsVideo Advertising
Agency
As a Digital Media Senior Analyst, you'll manage campaign execution, support client relationships, and use data to drive marketing strategies across digital media channels.
Top Skills:
DspsFacebook AdsGoogle AdsExcelProgrammatic Media
Digital Media • Virtual Reality
The Digital Media Analyst will analyze digital marketing data, build dashboards, deliver reports, and optimize campaigns to enhance performance and insights.
Top Skills:
Crm SystemsExcelGoogle AdsGoogle Analytics 4Google Data StudioGoogle SheetsLookerMetaPower BITableauTiktok
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
