Performance Marketing Manager - Mobile App & Web

About Wavemaker: A Leading WPP Media Brand
This role is within Wavemaker, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.
Role Overview:

We are seeking a highly organized, analytical, and detail-oriented Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a leading entertainment client. This role is responsible for driving results across web display and mobile app acquisition campaigns, serving as the key link between strategic planning, campaign activation, measurement, and optimization. The ideal candidate combines strong technical expertise, data-driven decision making, and client-facing communication skills with the ability to mentor and develop junior talent in a fast-paced, performance-focused environment.

Key Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app acquisition campaigns.
• Oversee campaign trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA processes to ensure flawless campaign delivery.
• Manage campaign pacing, performance, and budget allocation to achieve client KPIs, including installs, trials, subscriptions, and CPA goals.
• Monitor delivery and proactively troubleshoot campaign, tracking, and measurement issues across internal teams, platforms, and partners.
• Develop data-driven recommendations across audience targeting, channel strategy, creative performance, and optimization opportunities.
• Partner closely with Planning, Analytics, Creative, and Ad Operations teams to ensure seamless execution and drive business results.
• Manage relationships with publishers and media vendors, including negotiations, added-value opportunities, and strategic partnerships.
• Lead performance reporting and analytics, translating campaign results into actionable insights, optimization recommendations, and client-facing updates.
• Design and execute structured test-and-learn initiatives, including audience, creative, and measurement testing to improve future campaign performance.
• Oversee attribution and measurement frameworks, including mobile measurement partners (MMPs), CDPs, SDK/pixel integrations, and Conversions API (CAPI).
• Mentor and coach one junior team member, providing guidance on campaign execution, reporting, quality assurance, and professional development.
• Establish clear operational standards and ensure all deliverables meet quality, accuracy, and timeliness expectations.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related field; equivalent professional experience will be considered.
• 3+ years of media investment, buying, or campaign management experience within an agency environment.
• Experience managing performance focused media campaigns, digital display, or mobile app install and acquisition campaigns.
• Strong understanding of campaign measurement, attribution, and mobile app ecosystem dynamics.
• Familiarity with privacy and measurement frameworks, including ATT, SKAN, deep linking, and mobile attribution methodologies.
• Experience with ad serving and trafficking platforms, including CM360/DCM, tracking implementation, taxonomy management, and QA processes.
• Working knowledge of media planning and buying tools such as Prisma; experience with Kochava, Airtable, or Wrike is a plus.
• Strong analytical and data interpretation skills with the ability to derive actionable insights from campaign performance.
• Excellent project management, organizational, and problem-solving abilities in a fast-paced environment.
• Proven ability to manage multiple priorities while maintaining exceptional attention to detail.
• Strong verbal and written communication skills with experience presenting recommendations and results to clients.
• Demonstrated ability to mentor junior team members and collaborate effectively across teams and stakeholders.
• Self-starter with the ability to work independently while contributing to a highly collaborative team environment.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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