Digital Product Manager - Marketing Technology, Loyalty & Retention

Position Overview

1-800-Flowers.com is seeking a detail-oriented, collaborative Digital Product Manager to support the execution and continuous improvement of digital products and marketing technology capabilities that enhance the customer experience, strengthen loyalty, and drive customer retention across our family of brands.

This role will focus on supporting the development, implementation, and optimization of digital experiences that make gifting easier, more personalized, and more meaningful throughout the customer lifecycle. Working closely with senior Product leadership and cross-functional teams across Marketing, CRM, Loyalty, E-Commerce, Technology, Analytics, and Customer Experience, this individual will help translate business needs into actionable product requirements and support the successful delivery of roadmap initiatives.

The ideal candidate brings experience in digital product development, marketing technology, or e-commerce, along with strong organizational, analytical, and problem-solving skills. This is an opportunity for an emerging product professional to gain experience delivering customer-facing enhancements that improve engagement, purchase frequency, and long-term loyalty.

Key Responsibilities

Digital Product Execution & Delivery

• Support the execution of digital product roadmaps focused on marketing technology, customer engagement, gifting experiences, loyalty, and retention.
• Partner with senior Product Managers and business stakeholders to translate product objectives into detailed requirements, user stories, and acceptance criteria.
• Coordinate with IT, UX/UI, and other cross-functional partners throughout product development, testing, and implementation.
• Maintain product backlogs, track deliverables, and help ensure timely execution of assigned initiatives.
• Participate in Agile ceremonies, sprint planning, product reviews, and release coordination.
• Identify opportunities for incremental product improvements based on customer feedback, business needs, and performance insights.

Marketing Technology & Customer Engagement

• Support enhancements to marketing technology platforms and digital capabilities that enable personalized customer communications across email, SMS, mobile, and web experiences.
• Collaborate with CRM and Marketing Technology teams to implement customer segmentation, marketing automation, behavioral triggers, and personalized digital experiences.
• Assist with documenting business and technical requirements for integrations between customer data, marketing platforms, and digital experiences.
• Support testing, troubleshooting, and implementation of new marketing technology features and capabilities.
• Work with Marketing partners to ensure product enhancements meet campaign, customer engagement, and lifecycle marketing needs.

Gifting Experience, Loyalty & Retention

• Support the development and optimization of digital gifting features, including occasion reminders, gift recommendations, recipient management, gifting history, and repeat gifting experiences.
• Collaborate with Loyalty and Marketing teams on enhancements to customer loyalty programs, including Celebrations Passport, membership benefits, and rewards experiences.
• Help implement product features that encourage repeat purchases, cross-brand engagement, and stronger customer relationships.
• Assist with improvements to digital customer journeys, including onboarding, post-purchase engagement, reactivation, and win-back experiences.
• Identify customer friction points and collaborate with cross-functional teams to implement solutions that improve convenience, engagement, and conversion.

Cross-Functional Collaboration & Product Support

• Serve as a day-to-day point of contact for assigned product initiatives, coordinating requirements, project updates, testing, and launch activities.
• Work closely with Engineering and Technology teams to clarify requirements, resolve issues, and support successful feature delivery.
• Partner with UX/UI teams to ensure digital experiences are intuitive, customer-focused, and aligned with business objectives.
• Coordinate user acceptance testing (UAT), document defects, validate functionality, and support production releases.
• Maintain accurate product documentation, feature specifications, and project status updates.
• Communicate progress, risks, dependencies, and issues to Product leadership and relevant stakeholders.

Analytics, Testing & Continuous Improvement

• Monitor product performance and customer engagement metrics to evaluate the effectiveness of digital features and enhancements.
• Collaborate with Analytics and Marketing teams to support A/B testing, experimentation, and optimization initiatives.
• Analyze customer feedback, behavioral data, and product performance results to identify improvement opportunities.
• Assist with reporting on key performance indicators, including conversion, repeat purchase behavior, loyalty engagement, and customer retention.
• Recommend practical, data-informed enhancements to improve customer experiences and marketing effectiveness.

The expected range for this position is $90,000-95,000 annually.  Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Featured benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

Required Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field, or equivalent practical experience. Master’s degree preferred.
• 2+ years of experience in digital product management, product coordination, marketing technology, e-commerce, CRM, business analysis, or a related digital role.
• Experience supporting digital projects, technology enhancements, or customer-facing product initiatives.
• Familiarity with product development processes, including requirements gathering, user stories, testing, and feature implementation.
• Basic understanding of digital marketing, customer engagement, e-commerce, or customer lifecycle marketing.
• Strong organizational skills with the ability to manage multiple assignments, track deliverables, and meet deadlines.
• Analytical and problem-solving skills with the ability to interpret data, identify issues, and recommend solutions.
• Strong written and verbal communication skills, with the ability to collaborate effectively across Marketing, Technology, and business teams.
• Comfortable working in a fast-paced, collaborative environment with evolving priorities.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint.