Digital Shopping Lead Strategic Initiatives Vice President

Job Description
Step into the role of Vice President, Digital Shopping Lead, where your expertise will drive strategic initiatives from strategy through delivery. You'll be at the forefront of developing innovative strategies, optimizing omni-channel shopping experiences, and leading cross-functional teams to deliver impactful results that align with Consumer Bank business goals.
As the Vice President, Digital Shopping Lead within the Consumer Bank Becoming a Customer team, you will promote strategic initiatives from strategy through delivery. You will be at the forefront of developing innovative strategies, optimizing omni-channel shopping experiences, and leading cross-functional teams to deliver impactful results that align with Consumer Bank business goals.
Job responsibilities

• Develop strategy for and lead digital initiatives in support of new deposit account and customer acquisition by improving shopping experiences, increasing traffic and conversion. Key initiatives include:
  
  • Re-imagine the shopping experience and leverage personalization, helpful tools, and 'better together' recommendations to drive multi-product origination
  • Develop, prioritize, and oversee best-in-class test and learn roadmap to drive measurable shopping flow improvements
  • Develop landing page strategies that improve performance
  • Optimize product page navigation and the digital marketplace ecosystem
  • Lead end-to-end customer journey experiences for new product launches
• Be a customer advocate - champion consistent and seamless user experiences across all assets and channels
• Obtain deep understanding of the needs of customers across all segments
• Partner with Analytics and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics
• Lead an indirect cross-functional team (Program Managers, Analytics, Digital, Direct Marketing and Technology/Product) in support of digital conversion opportunities - staying focused on scale and profitability while minimizing operational complexity

Required qualifications, capabilities, and skills:

• 4 year degree in Marketing, Advertising, Analytics or Finance
• 7+ years of marketing experience with expertise in digital conversion strategies and innovation
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Experienced manager of marketing budgets, forecasts and expected returns
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.