Digital Strategy/CRM Lead- Contract

About Sia Experience

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.   

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation. 

Sia Title: Independent Contractor (1099) 

Project Title: Digital Strategy/CRM Lead 

Project Length: 6-8 weeks (July-Aug) 

Project Hours:  Est: up to 40 hrs a week (MUST BE AVAILABLE DURING BUSINESS HOURS 9-5PM EST) 

Fixed Fee Range: Est: 10k-12k. Final compensation will be determined based on experience, skills and agreed-upon scope and monthly deliverables rather than tracked hours. This is a fixed-fee project, not an hourly engagement. You will be paid out monthly on a net 30 day schedule. 

Location: New York, NY or Remote 

We're looking for an experienced digital marketing strategist to provide coverage while we scale our strategy practice and backfill senior capacity. This is a temporary engagement running approximately 6–8 weeks, with some overlap for handoff and context-setting.  

The right person is comfortable operating across growth marketing, email and SEO — not necessarily as a deep specialist in each, but as a strategic lead who can keep momentum, support our strategists, and hold the standard of work our clients expect. Prior experience with Adobe Analytics, AJO and CJA is helpful in this role. 

Importantly, this is not a purely supervisory role — we expect our leaders stay close to the work and deliver as an individual contributor alongside the team. 

What coverage will include: 

• Growth marketing oversight — Serve as a strategic thought partner and quality check for our digital strategy team across several accounts, while also rolling up your sleeves to develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it. 

• Email marketing oversight — Provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans. This role helps to guide ongoing task prioritization and stays close to the work throughout: reviewing copy, evaluating campaign architecture, and flagging any execution gaps before they reach the client. Includes overseeing and contributing to performance reporting, with the ability to present results and strategic implications directly to clients. 

• SEO leadership — Own strategic oversight on a handful of accounts, including hands-on maintenance of existing roadmaps, audit reviews, and prioritization guidance. You will serve as a translation layer between technical SEO specialists and client and internal teams. This includes contributing to bi-weekly performance reporting — pulling insights, identifying trends, translating data into clear recommendations — and being prepared to walk clients through performance in senior-level conversations. 

• Client-facing presence — Join key meetings as needed, leading senior-level conversations, and being prepared to present work — including performance updates that you've had a direct hand in shaping. 

• Cross-functional coordination — Collaborating actively with Paid Media, Creative, and Account leads to keep integrated workstreams moving — less about managing handoffs, more about being in the room and contributing to decisions. 

• Available to work a full-time short-term contract role on EST hours
• Proven experience leading digital strategy across integrated channels including CRM/email, SEO, and growth marketing within agency, consulting, or complex client-service environments
• Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts
• Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams
• Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems
• Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment
• Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively
• Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed
• Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

About Sia 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.