Director, ABM & Growth

About the Role

We're hiring a senior, hands-on marketer to build and run Cents' pipeline engine:

• Run account-based marketing for our named, high-value accounts

• Scale growth to reach new laundromat and dry-cleaning operators efficiently

This is a player-coach IC role. You'll set the strategy, build the systems and own the KPIs. You'll direct a paid-ads contractor and mentor and coach a field and partner marketing professional. You'll also work day to day with our Marketing Ops Associate. You're someone who brings structure to a broad scope and makes our pipeline predictable and measurable. 
This role is open to candidates based anywhere in the US, though we have a preference for those in the New York City metro area.

 

What You'll Own

Pipeline Strategy: Build and own the annual and quarterly pipeline plan across ABM, scaled acquisition programs, covering targets, channel mix, budget and forecast in partnership with the VP of Marketing, RevOps and Sales leadership. Report performance against targets to leadership on a regular cadence.

Account-Based Marketing: Launch Cents' first ABM program for mid-market and enterprise accounts. Work with Sales to agree on the target list and tiers. Build separate playbooks for each segment, combining personalized outreach, targeted ads, and set clear rules for how Sales follows up. Run deeper, custom plays for a focused set of top-tier accounts. Support account owners on account plans and key open deals. Partner with RevOps on onboarding the right technology and automation vendors.

Scaled Acquisition: Build always-on acquisition programs aimed at SMB laundromat and dry-cleaning operators care operators across channels. Test, learn and scale continuously: run structured experiments and double down on what works.

Website Optimization: Own the conversion testing roadmap for our highest-impact pages: paid and campaign landing pages, and the demo and signup flows. Set test priorities, write the hypotheses and briefs, and tie results to the pipeline. Work with Product Marketing and our design and web contractors, who build the pages. Partner with the Marketing Ops Associate to keep tracking and analytics trustworthy.

Build Systems: Partner with the Marketing Ops Associate on campaign infrastructure, lead routing, scoring, attribution and dashboards, so every program is measurable and repeatable.

Create scalable playbooks and "programs in a box" that Sales, field and partner teams can run. Use AI tools to scale the team's output, such as account research, personalizing outreach, and building reports. 

How You'll Be Measured

Primary: Marketing-sourced pipeline ($) and qualified opportunities created

Supporting:

Target account conversion: % of named accounts engaged, meetings set, and opportunities created, final conversion

Efficiency: CAC, ROAS, and cost per opportunity across paid and scaled programs

Website conversion: visitor-to-lead and lead-to-demo rates, and lift from testing

What We're Looking For

8+ years in B2B demand generation, ABM or growth marketing, ideally at SaaS, fintech or vertical software companies

A track record of creating and running ABM programs that built and sped up pipeline with named, high-value mid-market accounts

Experience building scaled acquisition for an SMB audience, from nurture through expansion

Hands-on website CRO experience: A/B testing, landing page strategy and funnel analysis

Strong analytical skills: comfortable with funnel math, attribution, budget modeling and dashboards (Looker or similar a plus)

A systems builder who has set up processes, KPIs and reporting from the ground up

Experience managing contractors and coaching marketers

Hands-on proficiency with HubSpot, Salesforce and paid media platforms (Google, Meta) and AEO

Excellent communication; able to present plans and results

You do not need experience in the laundry industry. We will help you get that context. 

About Cents

Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners, and garment care businesses start, manage, and grow. We're backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, and we were just ranked No. 101 on the Inc 5000 for 2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners, and we're just getting started. If you want to help elevate an entire industry, this is where that happens.

We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors, and investors are just the starting point! 

• Equity Options 
• Unlimited PTO and 12 Paid Holidays
• Gym, Laundry and Work-from-home/Commuter stipend
• Parental leave – Up to 14 weeks fully paid for new parents
• Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
• 401(k)

Cents is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital or familial status, pregnancy or pregnancy-related conditions, military or veteran status, citizenship or immigration status, arrest or conviction record, domestic violence victim status, or any other characteristic protected by applicable federal, state, or local law.