About the Role:
The Director, Advanced Data & Measurement Solutions will define and execute Tubi’s long-term strategy for advanced measurement, attribution, and outcomes intelligence. This leader will transform measurement from a campaign-by-campaign reporting function into a scalable business capability that enables experimentation, optimization, continuous learning, and revenue growth.
This role serves as the strategic business leader for measurement and outcomes capabilities by defining strategic priorities, methodologies, attribution strategy, partner ecosystem, commercialization, and cross-functional initiatives while partnering closely with Product, Engineering, Data Science, Privacy, and Sales to bring new capabilities to market.
Working across Product, Engineering, Data Science, Measurement, and Commercial teams, this leader will help shape Tubi’s evolution toward an interoperable Outcomes Intelligence Platform by identifying the capabilities Tubi should uniquely own, guiding strategic platform investments, integrating best-in-class partner solutions, and enabling scalable products that help advertisers measure, optimize, and improve business outcomes.
This is a hybrid role based out of our New York City office. You must be willing to travel to our New York City office four days/week.
What You'll Do:
Measurement Strategy & Outcomes Intelligence- Develop and lead Tubi’s long-term strategy for advanced measurement and outcomes intelligence.
- Define the strategic vision for experimentation, outcome measurement, optimization, and continuous learning.
- Identify the capabilities Tubi should build versus partner for, ensuring investments align with long-term competitive differentiation.
- Champion measurement as a strategic revenue enabler that drives advertiser value and business growth.
- Define business requirements and strategic priorities for attribution capabilities that connect Tubi exposure to behavioral outcomes.
- Partner with Product, Engineering, and Data Science to support the development of attribution models that power first-party audience creation, campaign optimization, platform optimization, and measurement products.
- Prioritize attribution initiatives based on advertiser demand, commercial opportunity, technical feasibility, and long-term strategic value.
- Partner with Product and Product Marketing to define, execute, and evaluate pilot programs and beta launches for new attribution-driven capabilities.
- Identify opportunities to operationalize attribution insights across audience products, optimization workflows, and advertiser reporting.
- Serve as the primary Measurement stakeholder partnering with Product, Engineering, Data Science, and Product Marketing on the Outcomes Intelligence Platform roadmap.
- Translate business priorities, advertiser needs, and measurement methodologies into clear business requirements.
- Influence platform priorities while respecting Product ownership of product strategy and Engineering ownership of technical implementation.
- Partner with Data Science to evolve experimentation methodologies, attribution frameworks, optimization models, benchmarking, and predictive insights.
- Collaborate with Privacy and Legal to ensure measurement capabilities are interoperable, privacy-safe, and aligned with evolving industry standards.
- Partner with Sales, Product Marketing, and Client Solutions to bring new measurement capabilities to market and accelerate adoption.
- Support strategic advertiser and agency engagements by articulating Tubi’s outcomes intelligence strategy and measurement capabilities.
- Partner with Measurement and Data Partnerships leadership to evaluate, prioritize, and onboard strategic measurement, identity, commerce, and attribution partners.
- Develop commercialization strategies that make measurement easier to buy, easier to operationalize, and easier to scale.
- Establish best practices, enablement materials, and strategic narratives that position Tubi as a leader in outcomes intelligence.
Your Background:
- 10+ years in advertising measurement, media analytics, ad technology, data strategy, or outcomes measurement.
- Deep expertise across:
- Experimentation & Incrementality
- Demographic and Behavioral Audiences
- Outcome Attribution Methodologies
- Clean Rooms
- Identity Resolution
- Privacy-enhancing technologies
- Experience working with Product, Engineering, and Data Science organizations to launch technical capabilities.
- Experience developing measurement strategy for streaming, digital media, or advertising technology.
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Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Tubi New York, New York, USA Office
New York, United States
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