Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
We're seeking a Director of Advisor Relations to own retention for Fora X—our community of highest-value advisors. You'll create a cohesive and scalable function including the team, the experiences, and the recognition programs that keep our top advisors with Fora and growing their businesses.
You'll own a travel-knowledge bench (luxury-travel experts advisors are routed to) and the experiences and recognition that keep a demanding, high-performing community with Fora. You know why a given conference, event, or fam matters and what order an advisor should experience them—and you can prove that advisors who go through these experiences retain and grow more than those who don't.
This is a builder's role for a senior operator, reporting to the Head of Advisor Experience. Fora X is roughly doubling the number of advisors it supports this year and growing again next. You will design the systems (segmentation, allocation, measurement) that make experiences and recognition work at scale without losing the personal feel.
Key Responsibilities- Develop and lead the Advisor Relations team — lead, develop and manage the travel-knowledge expert bench and programming at scale.
- Own the strategy and execution of the experiences that retain advisors — hosted conferences, local offices, and co-working. Partner with the Advisor Events, Partner Engagement, and Partner teams to sharpen the goals, approach, and advisor-fit of partner experiences (fams, retreats, hotel openings, etc) and bespoke, business-stage-appropriate events. Prove which programs grow and retain advisors, and allocate investment against that evidence.
- Own Fora X recognition programs end-to-end, including standing up new ones—their operations, experience and events throughout the year, and qualification criteria. Collaborate with lifecycle marketing to define recognition throughout the year and a Fora X Advisor’s lifecycle.
- Own Fora X Advisor sentiment. When Support, NPS, advisor insights (owned by our insights team) or an advisor surfaces a Fora X Advisor issues, lead the response and build cross-functional processes to escalate, create resolution accountability, and advocate across product, support, and programming as needed.
- Run the travel-knowledge bench as a service center so the Fora X business partner team can taps into depth of expertise — talking through travel nuances or choosing the right conference for an advisor.
- 10+ years in travel, hospitality, membership, or premium member experience — with 3+ years at a senior, lead, or director level owning a function or program end-to-end
- A track record of building high-performing programs from the ground up — you can name what you built, its scale, and what it produced
- Demonstrated ability to link experience to commercial outcomes — you can show what you built kept members retained and growing
- A track record of scaling a high-touch program — you've built the systems (segmentation, qualification, allocation, self-serve) that let a small team serve many more people without losing quality
- Experience hiring, managing, and developing a team; experience managing a contractor or vendor bench is a plus
- Travel-adjacent credibility — fluent enough in luxury travel to earn the respect of successful advisors and the experts you'll manage; you don't need to be a deep travel expert yourself (the bench carries that depth)
- Comfort owning scarce, high-demand access (event seats, fam slots) — fair, holistic, and able to manage expectations of our top advisors well
- Strong cross-functional skills and genuine warmth toward the full community
- Ability to work in the U.S.
- High-growth startup or technology-enabled business experience
- AI-forward—excited to use new tools as a core part of how you work
We're looking for a senior operator who has built experiences that measurably changed how a high-value group performs and why they stay.
CompensationCompensation for this role varies based on experience, with an indicative range of $170K–$190K base salary + performance bonus + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Fora New York, New York, USA Office
New York, NY, United States, 10013
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