Director, Brand & Integrated Marketing

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. 

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us. 

About the Role:

We're looking for a culturally tapped-in brand marketer to lead how Nanit shows up across channels and moments that matter. This role is equal parts strategic and instinctive: someone who knows how to build a campaign platform and also knows when to move fast on an opportunity before it passes. You have a nose for what content lands, a track record of developing ideas that punch above their weight, and the ability to connect brand thinking to real business outcomes. 

Reporting to the VP, Brand & Creative, you'll manage one direct report and partner closely with growth, social, lifecycle, product and sales teams to bring brand strategy to life in ways that are culturally relevant, creatively strong, and built to drive results.

What You''ll Do:

• Develop insights-driven marketing briefs that translate brand and business objectives into clear strategies for campaign development and channel activation
• Build integrated campaigns in close partnership with the growth team, aligning on channel mix, audience targeting, timing and investment to ensure brand and performance efforts work together
• Bring a content-forward sensibility to campaign development, with a strong instinct for what resonates culturally and how to show up authentically across formats and platforms
• Identify and activate on real-time cultural moments, trends and conversations that create opportunities for the brand to show up in relevant, unexpected ways
• Partner with the social team to surface audience insights, test messaging and creative hypotheses, and ensure social is integrated into broader campaign planning
• Support the retail marketing strategy for key partners including Amazon, Babylist and Target, translating brand messaging into programs that drive sell-in, sell-through and a consistent brand presence
• Identify and evaluate brand partnership opportunities that extend Nanit's reach and cultural relevance, and manage those relationships from concept through execution
• Maintain a strong pulse on competitive and cultural trends to inform campaign development and brand storytelling

Who You Are:

• 8 - 10 years of experience in a highly integrated marketing or brand strategy role, experience at a fast-paced growth stage company is preferred 
• Keen awareness of cultural trends, consumer behaviors, and emerging platforms, with the ability to identify opportunities for brand relevance and impact.
• A track record of building campaigns that overdeliver relative to budget or resources
• Experience activating on real-time opportunities quickly and confidently
• Strong channel fluency, especially in paid social and digital, with the ability to partner with growth on channel planning
• Fluency in production and experience working with internal and external teams to get content made 
• Comfort operating in a fast-moving environment where not everything is defined upfront
• Strong communication and collaboration skills across creative, growth, and external agency and brand partners
• Experienced people manager with a track record of developing and mentoring high-performing teams.

EEO, Salary and Location: 

This role is hybrid for NYC-based candidates, who would come into the office 2-3 days a week. 

Salary Range: $150,000 to $170,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.