Director, Brand Marketing

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About our team:

The Brand Marketing team is a group of passionate strategists and creative thinkers who are motivated by one common goal: to push the envelope in producing the best possible work, and to have fun doing it. 

We are storytellers, cultural anthropologists, client whisperers, and trusted thought partners to our peers in creative, media, data science, and insights. Our work ranges from the existential to executional – partnering with clients on everything from foundational 10-year vision strategies to full-funnel tactical campaign planning. We craft big ideas that help our clients – and their customers – push past the expected and see the world differently.

About the role:

The Brand Marketing Director is a senior leader who is a steward of excellent work and is adept in relationship-building internally and externally. A seasoned expert in their strategic craft, the Director is capable of scaling their knowledge and insights across teams and operates as a collaborative thought partner to colleagues and clients alike.

In this position, you’ll be expected to:

• Lead a team of strategy managers and analysts, serving as a thought partner, collaborator, and sounding board.
• Guide teams in gathering and analyzing data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities that drive meaningful results.
• Own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight.
• Use our proprietary AI tools to adapt processes, create efficiencies, and elevate our work.
• Confidently lead high-level discussions and presentations with clients and internal teams.
• Diagnose client needs and decode RFPs to build thoughtful recommendations and scope new engagements.
• Build strong client relationships and help grow accounts in partnership with VP of Brand Marketing and account leads.
• Manage a portfolio of clients simultaneously, supporting deliverable execution and team success.

You are:

• A fearless leader who is excited to shepherd teams in getting work done efficiently and with impact.
• An exceptional writer who knows how to craft a compelling story.
• Comfortable navigating a range of client categories - we have a diverse slate of clients across industries (though B2B media knowledge a big plus!)
• A proactive problem-solver who identifies patterns and raises solutions to continuously make our work better.
• Hands-on in your mentorship approach, capable of both articulating high-level visions and executing within the details.
• Not afraid to bring a unique perspective! We believe passion and strong POVs are essential ingredients to thriving teams and good work.

In addition to owning a slate of clients, you’ll be expected to contribute to product innovation and new business across a number of areas:

• Brand strategy: 
• Landscape and audience assessment
• Consumer / cultural insights development
• Strategic narrative storytelling
• Positioning and brand idea articulation
• Messaging and content strategy: 
• Brand equities and message writing
• Creative brief research and development
• Creative territory ideation
• Channel strategy, planning and briefing
• Media and creative campaign development and optimization
• Collaborating with other functions within the company including researchers, data scientists, media buyers/planners, creatives and others.

Requirements:

• At least 8 years’ experience in a strategy or marketing role (we welcome both agency pros and brand-side marketers)
• A passion for understanding our partners’ needs and becoming their trusted advisor
• Deep empathy for consumers, our partners and our teammates
• Self-motivated with a history of high integrity in your work and the ability to develop new strategic thinking, approaches, and deliverables independently
• Strong interpersonal and written skills
• Ability to partner with and mentor junior strategists
• Openness to hybrid working environment (NY team members typically spend 3 days a week in our Bryant Park office)

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $145K - $165K.

            This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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