Director, Category Development

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $163,200 - $193,800, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

In this role, you will have the opportunity to develop our category strategy, conduct research, and work with our commercial field teams to implement solutions with leading retailers and wholesalers. You will be responsible for partnering with our Commercial Sales leadership and our field teams to proactively find opportunities and gaps, synthesize and analyze insights and data, and identify new trends. Your ability to collaborate cross functionally and advocate for category growth will drive strategy, execution, and impact both internally and externally.

JOB RESPONSIBILITIES:  

• Develop thought-leadership to be applied across the commercial and retail organizations. Ensuring narratives are aligned and implemented but up-stream and downstream with Retail/Sales/Category teams, bringing an integrated commercial strategy to life.

• Lead critical category research projects that are designed with the end in mind (for use in retail narratives). Examples: Category Structure, Path to Purchase, Trip Missions, Category Decision Trees

• Develop & cascade in partnership with the total Category Development team; our Retail Category Shelf Strategy, Segment Stories, Annual Forecast, and Category Growth Narrative (For these workstreams, team member scope / roles may vary year to year based on 1YP Planning)

• Partner with data suppliers to identify gaps and opportunities, working closely with vendors to define project scopes that help answer key internal and external business questions.

• Opportunity to collaborate across channels depending on the project, with exposure across Small Format, Large Format, & eCommerce/Marketplaces.

• Own key business partner relationships, managing cross-functional partnerships and workstreams within Commercial Growth, Sales, and Category.

JOB QUALIFICATIONS: 

• 4 Year bachelor’s degree preferred; advanced degree preferred

• Strategy, Insights, Marketing and/or Sales experience with 8+ years (at a large CPG or consumer research/strategy agency desired) with Category or Sales experience preferred

• Proactive Thinker – can operate independently and find opportunities, ideas, and needs without clear day-to-day guidance

• Collaborator in a dynamic and fast paced environment – able to form relationships & influence both internally (Commercial, Category, Sales, Marketing) and externally (Customers) up to senior leadership levels

• Strong Presentation Skills – has experience speaking publicly to and influencing leadership

• Curious, Analytical, Creative, Strategic – able to translate shopper behavior insights into practical implications to have a concrete impact at retail

• Data Literacy – Proficiency with Circana, Numerator, NIQ (POS and Panel Data)

• Agile and Fast Learner – able to synthesize data across different qual & quant sources (syndicated, panel, primary, etc.) into easily digestible influential takeaways to tell a story & advise and guide strategy. Need to be able to quickly pick up new data tools and systems.

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.  

BENEFITS:  

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!