Director, Commerce

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As Director, Commerce, you will lead a high-performing team of specialists to drive strategic growth for clients within the commerce ecosystem. Leveraging your subject matter expertise, you will oversee the development and execution of comprehensive strategies, manage client relationships, and ensure the delivery of exceptional results in a dynamic and rapidly evolving commerce environment.

Key Responsibilities:

People Leader:

• Lead and mentor a team of commerce specialists, fostering a culture of collaboration, innovation, and continuous improvement in a commerce-focused environment.

• Set clear goals and performance expectations for the team, ensuring alignment with organizational objectives and measuring success through team performance metrics.

• Provide ongoing feedback, coaching, and professional development opportunities to team members, supporting their growth and career advancement in the commerce sector.

Client-Centric:

• Own and manage key client relationships, serving as the primary point of contact and ensuring alignment with client objectives and commerce business goals.

• Develop and maintain strong client partnerships, striving for high client satisfaction and retention scores, while navigating the complexities of commerce platforms.

• Lead strategic client meetings and presentations, tailoring communication to diverse audiences, including executive-level stakeholders, with a focus on commerce-specific challenges and opportunities.

Product-Led:

• Integrate the company’s product and technology suite into commerce strategies, focusing on scalability, growth, and efficiency, and measuring success through key client metrics.

• Stay informed of industry trends and advancements, particularly in commerce platforms and technologies, integrating new insights into strategic planning and execution.

• Collaborate with cross-functional teams to ensure cohesive execution of strategies and alignment with broader company initiatives, adapting to the unique demands of commerce marketing.

Data & Measurement Data-Driven:

• Oversee the analysis of complex commerce data to extract actionable insights, providing strategic recommendations for optimization and ensuring alignment with clients’ KPIs.

• Monitor and report on commerce performance using analytics tools, tracking progress and identifying areas for improvement in a fast-paced digital environment.

• Conduct data analysis to enhance commerce performance, ensuring statistical significance and actionable outcomes tailored to commerce dynamics.

Channel Specific Expertise & The Tinuiti Way:

• Oversee the development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms and marketplace dynamics.

• Demonstrate thought leadership within the commerce vertical/channel and contribute strategic insights internally and externally, addressing the unique challenges of commerce marketing.

• Collaborate with other specialists to share knowledge and best practices, fostering a multi-channel approach to commerce strategies.

Owner Mindset:

• Develop and implement strategic plans to drive growth, retention, and profitability for commerce clients, measured by key performance indicators such as revenue growth and market share.

• Assess and diagnose opportunities for improvement within the commerce ecosystem, implementing strategic changes to achieve client objectives in a rapidly changing market.

• Contribute to a culture of innovation by experimenting with new commerce strategies and tools, measured by the implementation of innovative solutions and client feedback.

Ways of working and values

• Greatness attracts Greatness: Raise the craft bar; seek feedback; embrace new tools and AI.

• Clients grow, we grow: Anchor decisions in business outcomes with innovation, precision, and proof.

• Culture of ownership: Act with speed, reduce waste, and own results end‑to‑end.

Professional & Technical Qualifications:

• 10+ years of experience in commerce or e-commerce roles with a proven track record of executing successful growth strategies.

The hiring salary range for this role is $140,000 - $160,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.