Jobs at Tinuiti

Senior Media Planner role at Tinuiti, a fully remote digital marketing agency. The provided description contains company information, benefits, equal opportunity language, and employment classification, but does not specify day-to-day responsibilities or qualifications.

The Senior Manager, Strategic Planning role is at Tinuiti, a fully remote marketing agency. The provided description does not specify the position’s responsibilities, qualifications, technologies, compensation, travel, or clearance requirements.

Leads strategic planning for key clients, translating consumer, cultural, competitive, and marketplace insights into integrated media strategies. Oversees planning scenarios, measurement, analytics, and tool adoption while partnering with client, channel, product, and research teams. Manages and develops planning talent, ensures quality and analytical rigor, supports new business and cross-sell opportunities, and advances planning frameworks, training, and thought leadership across the organization.

Lead the creative direction for e-commerce platforms, using data to enhance design, mentor teams, and consult on strategy and performance.

Plan and optimize full-funnel paid social programs across Meta and TikTok (with other platforms as applicable). Use data, creative testing, and automation to grow new customers, revenue, and LTV; design experiments and maintain tracking health (pixel/CAPI, UTMs, GA4). Collaborate with Creative, Analytics, Product, and Client Leadership to scale winning ideas, document playbooks, and communicate results tied to business impact.

Leads executive client relationships, multi-year growth strategy, commercial outcomes, and account expansion for enterprise commerce clients. Oversees cross-channel leaders and retail media partnerships, guides measurement- and product-led investment decisions, manages high-stakes escalations and renewals, and develops senior leaders. Partners with Product, Analytics, Finance, Operations, and Innovation teams to improve client outcomes, reduce risk, strengthen C-suite relationships, and drive transformation across commerce, search, social, TV, audio, CRM, and creative channels.

Leads analytics strategy and measurement frameworks for client portfolios, translating media, performance, and business data into actionable recommendations. Oversees learning agendas, testing roadmaps, BI and dashboard environments, modern measurement approaches, and senior client relationships. Partners with analytics, engineering, media, and planning teams while managing and developing insights talent. Requires strong marketing analytics, measurement, communication, technical fluency, and people leadership experience.

Develops and optimizes omnichannel commerce media campaigns across Amazon, Walmart, Criteo, and related platforms. Manages client relationships, analyzes cross-channel performance, recommends growth strategies, oversees account operations, and maintains platform expertise and certifications. Uses commerce media technologies to improve sales, profitability, retention, brand visibility, and campaign efficiency while collaborating with internal channel specialists.

The posting identifies a Director of Strategic Planning role at Tinuiti, a full-funnel digital marketing agency. However, it does not provide specific responsibilities, qualifications, required experience, technologies, compensation, travel expectations, or security requirements. The position is classified as exempt and offers remote work, comprehensive health and retirement benefits, unlimited PTO, paid holidays, parental leave, wellness benefits, equity, and professional development opportunities.

Lead client analytics strategy, testing roadmaps, quantitative analysis, predictive modeling, campaign evaluation, reporting, and data visualization. Partner with cross-functional teams to deliver high-quality analytical solutions and communicate actionable insights to clients. Use statistical methods and tools including R, Python, SQL, BI platforms, and data warehouses to support marketing decisions, identify growth opportunities, and connect media performance to business outcomes.

Own TikTok Shop, Whatnot, and social commerce growth strategies for client accounts. Develop quarterly plans spanning creator and affiliate activity, shop operations, merchandising, paid media, promotions, and measurement. Lead client meetings, reporting, performance narratives, testing agendas, and strategic recommendations. Analyze GMV, contribution margin, conversion, creator performance, and ad efficiency while coordinating cross-functional teams and identifying growth opportunities across social commerce and broader retail channels.

Plan, optimize, and scale full-funnel paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, automation, measurement, and tracking. Use GA4, platform analytics, CAPI, and incrementality testing to connect media performance to revenue, CAC, and LTV. Advise clients, collaborate cross-functionally, document best practices, and improve profitable growth while reducing waste.

Owns senior client relationships and business outcomes across a portfolio of enterprise performance-marketing clients. Designs multi-year growth strategies, leads executive communications, oversees integrated cross-channel planning, and applies measurement insights to investment decisions. Drives retention, expansion, cross-sell, strategic pursuits, product adoption, and risk reduction. Partners with Product, Analytics, Finance, Operations, and Creative while developing leaders, strengthening succession pipelines, and establishing portfolio-wide standards for quality, measurement, and client success.

Senior executive leading Strategic Planning across priority client accounts, advising senior marketing and media leaders, diagnosing complex client challenges, integrating strategy with media execution, mentoring senior strategists, and advancing planning methodologies. The role also supports major pitches, cross-functional capability development, thought leadership, and Tinuiti’s senior presence in New York’s advertising and media community.

Leads Tinuiti’s Strategic Intelligence capability, advising senior clients on brand growth, marketing effectiveness, consumer behavior, audience strategy, media, and creative effectiveness. Integrates research, analytics, measurement, commerce, and cultural intelligence into strategic recommendations. Builds intelligence frameworks, knowledge architectures, AI-enabled strategy tools, and cross-functional capabilities while supporting new business, thought leadership, and talent development.

Lead creative strategy for complex client scopes: translate business goals and audience insights into briefs, testing roadmaps, and actionable messaging. Manage and develop creative strategists, provide quality control, and integrate strategy with Creative Studio, Media, Analytics, and Partnerships. Use platform and performance data to guide testing and optimization, present to clients, and drive process improvements and AI-enabled creative approaches.

Leads executive client relationships and integrated, multi-channel performance marketing strategies for enterprise accounts. Develops investment plans, forecasting, scenario models, measurement approaches, and actionable narratives using Bliss Point insights. Drives client growth, retention, cross-sell, new business, product adoption, data quality, and operational excellence. Partners with Analytics, Product, Channels, Operations, Finance, and Business Development while managing and developing leaders and teams.

Leads executive-level client relationships and integrated, multichannel performance marketing strategies for enterprise accounts. Responsibilities include planning, forecasting, measurement, scenario modeling, client presentations, cross-sell and new-business pursuits, product adoption, data quality, risk management, and operational excellence. The role also develops leaders, manages teams, drives accountability, and partners with Product, Analytics, Channels, Operations, and Finance to improve client growth, efficiency, retention, and measurable outcomes.

Lead analytics strategy for client accounts: create measurement plans, testing roadmaps, and cross-channel analyses. Use BI tools and SQL to connect data, generate insights, and present clear, actionable recommendations to clients and internal teams.

Lead commerce strategy and execution across marketplace and retail media, manage senior client relationships, ensure measurement-driven recommendations, champion product and tooling, uphold QA and operational standards, drive growth and profitability, and develop cross‑functional teams and talent.