Director, Commercial Strategy and Activation

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

The Director of Commercial Strategy and Activation will work alongside their manager to ensure outstanding Orion Select program activations. A successful candidate will have a solid background in client and partner negotiations, programmatic activations, and CTV planning.

• Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business 
• Responsible for contributing to Orion Select client pitching by:
• Delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
• Developing materials that customize the Orion Select approach to the individual client business strategy
• Create Case Study materials
• Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
• Responsible for Strategy and Activation of Orion Select Campaigns:
• Delivering and aligning media plans across key stakeholders (eg Investment, Orion)
• Campaign setup (eg targeting, audience strategies, PMPs)
• Campaign optimizations utilizing the Orion value calculator
• Post campaign reporting
• Responsible for overseeing Activation for Orion Select campaigns that are activated through a 3rd party (eg Kinesso and managed services)
• Contribute to the successful launch of client activations across multiple teams/accounts, including planning, campaign delivery, post campaign reporting, and case studies
• Support Orion negotiation framework by delivering insights and requirements for Orion Select including volume, rate card, and activation
• Support the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering 

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes 
• Expert ability to assess and rank issues and tasks in order of importance for taking action  
• Support IPG relationships for clients across all lines of business
• Expert knowledge of technology or measurement ad tech solutions, including platforms  
• Expertise in Data Analysis 
• Successful collaborator with the ability to create healthy collaborative environments 
• Expertise in Project and Account Management
• Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.  
• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions  
• Experience managing existing business relationships, partnerships, and alliances internally and externally  

• Applies a solid foundation to varying situations  
• Applies advanced knowledge and perceives deviations from the normal pattern 
• Understanding of agency commercial models  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.