Director, Customer Data & Asset Strategy

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Customer Data & Asset Strategy
Director, Customer Data & Asset Strategy - Franchise Growth & Enablement
Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
The Franchise model is the cornerstone of Mastercard's success, fostering trust and confidence in our brand for nearly 60 years. It's the driving force behind our competitive edge, enabling global operations at scale and driving innovation in traditional carded payments as well as new payment flows. Through this powerful business model, we ensure that everyday hundreds of millions of consumers, merchants, and banks make, accept, and approve payments with complete peace of mind. The Franchise team shapes the payments ecosystem by establishing principles and foundational standards, onboarding new participants, enabling disputes processes, and ensuring the safety and integrity of our network....all while driving Innovative concepts. Franchise is committed to ensuring the continued growth of Mastercard and the long-term health of the payments ecosystem.
Role
Franchise Growth & Enablement is seeking a Director, Customer Data & Asset Strategy, responsible for advancing business ownership, governance, and technology enablement of customer data and franchise asset management capabilities across the enterprise. The role partners with Regional Franchise Growth & Enablement leads, Franchise Innovation, Technology, and cross-functional stakeholders to translate regional needs into scalable platform capabilities, improve the consistency and control of core customer and asset data, and support systems including My Company Manager, Company Onboarding Manager, and Company Admin.
The role also supports governance of the Franchise asset stack, including ICAs and BINs, with emphasis on data quality, lifecycle controls, documentation, audit readiness, and sustainable BIN supply. The Director supports the global 2-series BIN plan, contributes to next-generation BIN and ICA use cases, and helps implement automated, customer-consented data maintenance to improve accuracy, timeliness, traceability, and regulatory compliance. The responsibilities of this role will predominantly be:
• Franchise Growth & Enablement technology enablement
Partner with Regional Franchise, Growth & Enablement function leads, Franchise Innovation and TECH to develop technology strategy for customer data and asset management systems, including My Company Manager, Company Onboarding Manager, MPI, Licensing Non-Member, and Company Admin.• Regional requirements execution:
Gather, synthesize, and deliver regional technology needs; support prioritization discussions; document region-specific requirements; and help ensure scalable capabilities across markets.
• Asset Stack Ownership
Develop, manage, and support governance activities for the Franchise asset stack (ICAs, BINs, TRIDs, WIDs, ARIDs, and MAIDs), including data quality, controls, lifecycle processes, documentation, and audit readiness• Sustainable BIN supply management
Forecast global demand; establish allocation, governance, and monitoring; and ensure sustainable, compliant BIN issuance and utilization across markets and customers.• 2-series BIN ubiquity
Lead strategy and execution plan of the global 2-series BIN ubiquity plan by coordinating with regions, issuers, processors, and internal stakeholders to drive adoption and ensure seamless supply for business expansion.• Next-generation BIN and ICA use cases
Define the roadmap for next-gen BIN and ICA capabilities by documenting business requirements, supporting operating model updates, and coordinating technology enablement activities.• Automated customer data updates
Develop roadmap and support implementation of automated methods for customer data maintenance and updates, including controls to comply with regulator requests in developed markets and to ensure accuracy, timeliness, and traceability.
All About You
The ideal candidate for this position has the following qualities:
• Experience in payments, financial services, network operations, franchise governance, customer onboarding, or related environments where data quality, controls, and operating discipline are critical.• Strong understanding of payment network identifiers and franchise assets, including BINs, ICAs, TRIDs, WIDs, ARIDs, and MAIDs, and their impact on onboarding, authorization, routing, clearing, settlement, fraud, compliance, and reporting.• Experience with customer data, master data, onboarding, licensing, entitlement, or asset management platforms, with the ability to translate business needs into requirements, roadmaps, controls, and scalable processes.• Ability to partner with Technology, product, regional, and global teams to define priorities, support delivery, track adoption, and scale solutions across varied markets and regulatory environments.• Governance and control mindset, including experience with data quality, lifecycle management, documentation, audit readiness, regulatory response, and operational transparency.• Strong cross-functional execution skills, including structured intake, issue tracking, decision support, stakeholder alignment, and follow-through in a matrixed global environment.• Ability to communicate complex operational, technical, and regulatory topics clearly to senior leaders, cross-functional partners, and regional stakeholders.• Practical understanding of automation, workflow orchestration, APIs, rules-based processes, and data quality monitoring related to customer data maintenance.• Exposure to BIN expansion, global identifier migrations, industry working groups, standards bodies, or ecosystem adoption efforts such as 8-digit BIN or 2-series BIN enablement.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
Purchase, New York: $151,000 - $249,000 USD
Arlington, Virginia: $151,000 - $250,000 USD
Miami, Florida: $131,000 - $217,000 USD
O'Fallon, Missouri: $131,000 - $217,000 USD