About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead the demand generation and account-based marketing function, shaping the strategy and campaign plan that converts marketing activity into qualified sales opportunities. Work hand in hand with sales and business development colleagues, with room to broaden responsibilities over time.
What you'll do
- Create the roadmap and plan for demand generation and account-based programs, building on the campaigns already in place.
- Run broad-reach campaigns alongside tightly targeted account programs across a tiered list of enterprise accounts.
- Engage multiple decision makers within large buying groups through coordinated outreach.
- Direct a combined paid, organic and account-based channel approach with a seven-figure budget.
- Be measured on sales-qualified pipeline rather than raw lead volume.
- Partner with sales and business development so reps connect with the right contacts at priority accounts.
- Establish a regular reporting rhythm and keep testing and refining programs.
- Potentially take on additional areas such as events, sales development and regional demand generation.
Requirements
What we're looking for
- Background in B2B demand generation, growth or integrated marketing at Director, Head or Lead level in a high-growth startup.
- Proven record managing marketing budgets of $1M+ for programs aimed at sales-qualified opportunities.
- Hands-on experience with account-based marketing platforms.
- Working knowledge of Marketo.
- Experience running paid media on LinkedIn and retargeting channels.
- A data-driven approach to B2B SaaS marketing, with exposure to both large technology companies and startups.
- Roughly 10 to 15 years of relevant experience.
Benefits
Compensation and benefits
- Base salary: USD 220,000 to 240,000 per year
- Equity
Location and work model
- Remote (US)
- Full-time
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