Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Director of Engineering
Location: Bay Area (Preferred) or New York (Secondary)
The Opportunity
We are conducting an AI-first engineering rebuild for a company with a massive existing audience of over 100M+ users. This is a “zero-to-one” build where you will have no legacy constraints and the freedom to define a modern stack from scratch. You aren’t joining to maintain; you are joining to build the future of the creator ecosystem.
The ScopeYou will lead core engineering efforts to build and scale foundational services and platforms that power exceptional experiences for consumers and creators at massive scale. This includes:
- Building and evolving consumer-facing applications and core services with the potential to reach 100M+ people.
- Developing a privacy-safe data foundation that enables deep audience understanding and powers exceptional, personalized experiences — directly and in partnership with our partners.
- Owning the roadmap for AI across design, product, and engineering, including how we test and deploy new capabilities to improve and automate engineering, creative, and back-office workflows.
- Serve as a key engineering leader, establishing the technical culture, hiring bar, and organizational structure from the ground up.
- Partner closely with design and cross-functional leadership to drive rapid, AI-first product development.
- Own the technical roadmap for products and services used by millions, driving from concept to launch with a clear sense of urgency.
- Build and scale a world-class engineering organization — starting with a foundational squad and growing into a high-performing, multi-team org over time.
- Set the standard for how engineering is done here: AI tooling, coding agents, and modern development practices are the baseline, not the exception.
- Attract, develop, and retain top-tier engineering talent, creating an org that becomes known as a destination for the best builders in the industry.
- AI-Native: You are already “burning through tokens” and using AI coding agents daily to multiply your output.
- Battle-Tested: You have seen FAANG-level scale but retain the hands-on mindset of a startup founder.
- Product Owner: You have a track record of shipping consumer-facing products and services at scale (1M+ users).
- Leader: You can operate in high ambiguity and are known for attracting and developing top-tier talent.
The target total compensation ranges from $275,000 to 350,000, an employee equity plan grant, bonus, plus comprehensive benefits.
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
