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The Director of Growth Marketing will lead demand generation, manage pipeline targets, implement AI strategies, and optimize campaigns across channels to drive revenue growth for a B2B SaaS company.
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The Senior Director of Growth Marketing will lead holistic growth strategies, optimize the marketing funnel, manage Director-level reports, and drive user acquisition, retention, and conversion for Huckleberry's products.
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The Director of Growth Marketing will lead Omada's consumer marketing strategy, maximizing enrollment and engagement through various channels while optimizing campaign effectiveness and team collaboration.
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We’re looking for a highly experienced and results-driven Director of Growth Marketing to join our team. The ideal candidate will have 10–15 years of experience driving customer acquisition across both SMB and Enterprise segments through multi-channel growth initiatives, bringing together campaign strategy, testing frameworks, and data analysis to uncover new opportunities for growth.
This role is ideal for a strategic yet hands-on marketer who thrives in fast-paced environments and has a strong track record of building and leading successful programs that drive measurable business impact.
WHAT YOU'LL DO:
- Develop and execute full-funnel growth plans tailored to both SMB and Enterprise segments to drive customer acquisition across various channels, optimizing toward cost-efficient acquisition and conversion,
- Plan and execute ABM campaigns for Enterprise segments, leveraging intent data and orchestration tools such as 6sense to drive engagement and pipeline velocity.
- Work closely with sales, product marketing, content, digital, and design teams to align campaigns and messaging.
- Utilize data analytics, A/B testing, and other experimentation methods to identify new growth opportunities and optimize existing campaigns.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Partner closely with sales, marketing analytics, and product marketing teams to surface customer insights and inform growth tactics.
- Monitor and report on key marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
- Constantly iterate on plans to drive engagement and desired outcomes through audience segmentation, creative, and messaging for maximum performance.
- Partner with sales and marketing operations to align lead flow and optimize conversion paths for both enterprise and SMB pipelines.
WHAT YOU'LL BRING:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 10-15 years of relevant experience in growth marketing or a similar role, preferably in B2B SaaS or technology.
- Demonstrated expertise in designing and executing multi-channel growth initiatives focused on customer acquisition.
- Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
- Fluency in tools like Google Analytics, Tableau, Salesforce and Pardot.
- Proficiency in A/B testing, multivariate testing, and other experimentation methodologies.
- Proven ability to manage and optimize marketing budgets to achieve maximum ROI.
- Comfortable working across strategy and execution; thrives in agile, fast-paced environments
- Excellent communicator who can partner and influence cross-functional teams and leadership.
WHAT YOU SHOULD KNOW ABOUT US:
• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:
• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
RELAX, WE'VE GOT YOU COVERED:
• Employees can expect a robust benefits package, including health and dental and 401k with company match
AND BEYOND...
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
GROW WITH US:
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
JOIN OUR WINNING TEAM!
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.
WorkWave Holmdel, New Jersey, USA Office
101 Crawfords Corner Road, Suite 2511, Holmdel, NJ, United States, 07733
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
