GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. We believe cash transfers are one of the most scalable, cost-effective, and dignified forms of aid, with the research to back it up. Our work has been covered by The Economist, NPR, TED, and The Washington Post. We are one of Time100’s Most Influential Companies of 2026.
Our culture is candid, analytical, and non-hierarchical. We support high ownership and real professional growth. Curious about what it's really like to work here? Read our values and hear from the people who do. If they resonate, this could be a great fit!
Priority application deadline: applications will be reviewed on a rolling basis; early applications are strongly encouraged as we may close this posting when we reach a critical mass of applications
About this roleGiveDirectly is seeking a strategic, highly analytical Director of Individual Giving to lead and scale revenue from individual donors (<$50K lifetime giving).
Individual giving is a core growth priority for GiveDirectly. A broad base of recurring supporters — and the ability to rapidly mobilize donors during emergency responses — is central to achieving our mission of ending extreme poverty and responding to people in crisis through direct cash transfers.
In 2025 this segment of donors gave $46m, representing 34% YoY growth from 2024. Your job will be to accelerate that growth, while also growing our bequests/legacy program from zero.
This role reports to the VP, Revenue & Partnerships and manages a small team (currently 2 Growth Managers), with immediate scope to hire a dedicated Bequests/Legacy Lead. The Director owns the full individual donor revenue lifecycle: acquisition, conversion, recurring giving, retention, upgrades, legacy giving, and overall donor lifetime value.
Individual giving is currently concentrated in the U.S. Over time, and once core growth priorities are on a strong trajectory, this role will help assess and scope opportunities for expansion into additional geographies.
Location: Remote (U.S.-based preferred)
Travel: ~3–4 trips annually
Level: Director
- 8+ years of experience in digital fundraising, growth, ecommerce, or product-led revenue roles, with clear accountability for acquisition and retention performance.
- Strong analytical skills and a track record of driving measurable results through structured testing, funnel optimization, and cohort analysis.
- Ability to build clear growth models (acquisition, conversion, retention, LTV) and translate them into focused quarterly priorities.
- Ability to create (and the taste to judge) exceptionally compelling content in the GiveDirectly voice that engages, motivates, converts and retains donors across major channel types; email, web, social, and advertising.
- Experience hiring, managing, and developing high-performing teams in lean environments.
- Comfort partnering cross-functionally with Engineering, Product, Data, Marketing, and Fundraising Operations to ship improvements and build scalable systems.
- Deep alignment with GiveDirectly’s mission and values is essential.
- Drive individual giving growth: Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value. Build and execute a clear, metrics-driven roadmap grounded in disciplined testing and performance analysis. Strengthen monthly giving and optimize key revenue moments, including year-end and emergency campaigns. Maintain a giving experience in line with GiveDirectly’s brand and voice.
- Build and scale a bequests function: Design and launch a repeatable, scalable legacy giving program. Hire and manage a dedicated Bequests/Legacy Lead, define supporter journeys and stewardship workflows, manage external partners, and build a measurable pipeline of confirmed legacy pledgers.
- Improve donor experience and lifecycle performance: Optimize the end-to-end donation experience — including landing pages, forms, checkout, payment options, and upgrade flows — in partnership with Engineering and Product. Own lifecycle communications across web, email, and SMS, ensuring strong segmentation, tracking, and performance dashboards.
- Lead for execution and future expansion: Manage and develop Growth Managers with clear goals and operating cadence. Oversee third-party and international donation partners. Once core growth and legacy initiatives are established, assess and scope geographic expansion opportunities in a disciplined, data-driven way.
- A clear, trusted, metrics-driven strategy for individual giving with consistent reporting and accountability.
- Measurable improvements in conversion, recurring donor share, retention, and donor lifetime value.
- A stronger, more scalable monthly giving program.
- A launched and growing bequests program with a hired lead and defined legacy pipeline.
- A clear, prioritized assessment of geographic expansion opportunities beyond current core markets.
- Sustained revenue growth building on our current ~30% year-over-year trajectory and contributing meaningfully toward our $55M 2026 target.
Compensation
At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.
Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.
United States
- Base Salary: $128,000
- Bonus at Target Performance: 15% (~$19,200, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $22,464 in 2025)
- Estimated Total Compensation at Target: $147,200+
- Annual Benefits Stipend: $21,393
United Kingdom
- Base Salary: £87,500
- Bonus at Target Performance: 15% (~£13,125, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be £15,356 in 2025)
- Estimated Total Compensation at Target: £100,625+
- Annual Benefits Stipend: £2,760
Kenya
- Base Salary: $101,221
- Bonus at Target Performance: 15% (~$15,183, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $17,764 in 2025)
- Estimated Total Compensation at Target: $116,404+
- Annual Benefits Stipend: $8,453
This role is fully remote, so if you are not based in the US, UK or Kenya, we will share an estimated salary benchmark for the country you are based in during the hiring process.
Why work at GiveDirectly?At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:
- A supportive team that works hard and cares hard
- A robust health benefits plan (exact details will vary by country)
- Flexible paid time off that staff is encouraged to take
- Allowances for desk set-up and learning and development
#LI-REMOTE
Working at GiveDirectly
GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.
Commitment to Safeguarding
As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.
These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.
**GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.**
Reasonable Accommodations
We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at [email protected] with the email subject “Accommodation Needed”. We will work with you to ensure reasonable accommodations are made to support your needs.
Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!
ReferralsKnow the right person for this role? Please consider referring them. We offer a reward of $3,000 for a Senior Manager or above role, and $500 for a Manager role, paid if we end up hiring your referral. Thank you for sending great people our way!
GiveDirectly New York, New York, USA Office
We recently moved to a remote first model, but feel free to work from our co-working space near Union Square when the mood strikes!
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