Lead end-to-end go-to-market strategy and execution for product and feature launches. Partner cross-functionally with paid, lifecycle, retail, brand creative, product, and B2B teams to craft integrated campaigns, oversee organic social and community strategy, guide content and voice, run partner marketing, and optimize the rescue program to drive sales, engagement, and brand affinity.
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Director of Integrated Marketing!
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.
What You'll Do:
- Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
- Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
- Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
- Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
- Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
- Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
- Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
- Work closely with the B2B team to develop partnership concepts and go-to-market plans
- Execute partner marketing campaigns from concept through launch and measurement
- Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact
What You'll Bring:
- 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
- Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
- Experience managing or closely partnering with organic social and community teams
- Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
- Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
- Excellent written and verbal communication skills
- Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
TryFi New York, New York, USA Office
419 Lafayette St, 2nd Floor, New York, New york, United States, 10003
Similar Jobs
Real Estate • Travel • Hospitality
Lead global performance marketing strategy and digital go-to-market activation across paid channels. Build operating model, governance, and playbooks for regional/property teams. Manage agency partnerships, media planning, measurement/attribution, and optimization. Champion AI and emerging digital capabilities, enable cross-functional launches, and develop team capabilities through training and scalable workflows to maximize marketing ROI.
Top Skills:
Ai-Powered SearchCRMDisplayGenerative AiLlmMetasearchPaid SearchPaid SocialProgrammaticVideo
.png)
eCommerce • Mobile • Retail
The Director of Brand and Integrated Marketing will develop and lead multi-channel brand campaigns, manage large budgets, ensure cross-functional alignment, and drive measurable business impact through creative and strategic marketing efforts.
Top Skills:
Brand ManagementDigital MarketingMedia Planning
AdTech • Cloud • Machine Learning • Mobile • Retail
The Director of Marketing Campaigns will develop and manage integrated campaign strategies, oversee creative direction, and drive brand performance across multiple business segments while ensuring effective multi-channel execution.
Top Skills:
AIMachine Learning
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
