Director, Marketing Activation

Description and Requirements
The Opportunity
The Director, Marketing Activation is responsible for orchestrating and optimizing multi-channel journeys to drive buyer and customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation. This is an exciting opportunity to generate material and measurable business outcomes, shape journey-based activation frameworks and governance, and develop scalable modern marketing solutions.
Key Responsibilities

• Translate marketing plans and OKRs into experimentation-based, multi-channel execution plans.
• Guide application and evolution of modern marketing approaches within the buyer/customer journey.
• Drive a portfolio-managed approach prioritizing work based on value, learning, and business impact.
• Partner with segment marketing teams to define a learning agenda for experimentation.
• Collaborate with CX strategy to design and apply a shared buyer/customer journey framework.
• Develop multi-channel strategy including sequencing, timing, channel mix, and personalization.
• Partner with channel strategists on experimentation strategy and manage test backlog.
• Establish KPIs and partner with Data/Analytics teams to ensure detailed journey measurement.
• Translate data into activation opportunities and experimentation plans for optimization.
• Lead end-to-end activation execution in agile pods and cross-functional teams.

Required Qualifications

• 10+ years' experience building B2B demand generation, customer lifecycle, or thought leadership programs.
• 7+ years leveraging digital channels (email/automation, web, social, paid).
• Proven ability to translate marketing plans, insights, and analytics into activation strategies.
• Experience with ABM and CRM ecosystems (Salesforce, 6sense, Demandbase).
• Experience owning performance and optimization of complex buyer/customer journeys.
• Strong influence skills and executive-ready communication.
• Agile marketing experience with test-and-learn mindset.
• Systems thinker who can see across channels, customer journey stages, and process dependencies.
• Demonstrated ability to lead teams through change and embed new operating models.
• Bachelor's degree required; Master's preferred.

Preferred Qualifications

• Experience in investment management industry and buyer dynamics.

Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office.
The expected salary range for this position is $128,800 - $171,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World's 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$128,800 - $171,000
#BI-Hybrid